Travel Counsellors has recruited Jeremy Smith as its new AI Innovation Partner.
The founder and CEO of Neural Voice – an AI firm focused on developing conversational AI and automation for the travel industry – joins to develop and embed AI across the Manchester company.
“I’m really excited to join the Travel Counsellors’ community. My experience building AI for travel has shown me that the best results come when technology quietly enhances human expertise,” he said.
“In this role, I’ll be helping the business use AI to streamline processes, reduce repetitive tasks, and give Travel Counsellors more time to focus on what really matters – creating meaningful, personalised experiences for their customers.”
Smith’s arrival is part of a £17.5m investment in the technology platform this year.
“This appointment reflects our continued commitment to innovation that empowers Travel Counsellors, strengthens the personal service they provide to their customers, and identifies opportunities across our support teams, ensuring our high-tech, high-touch approach continues to be at the heart of everything we do,” added Steve Byrne, CEO of Travel Counsellors.
Travel Counsellors recently launched TC Co-Pilot, an AI assistant designed to enhance productivity, deepen personalisation, and strengthen the end-to-end experience for both Travel Counsellors and their customers.
The tech company is backed by Vitruvian Partners.