July 2023: Seven Royal Medical Colleges, representing over 600,000 medics, support the campaign, along with the BMA, CBI, Federation of Small Businesses, TUC and Unite.

– July 2023: Felicity Kendal told how watching her mother “shrinking” made her a passionate campaigner. She is later joined by celebrities including Susan Hampshire, Diana Moran, Miriam Margolyes and Iain Dale.

– August 2023: 43 major charities joined the campaign and by September Association of Ambulance CEOs, St Johns Ambulance, Ambulance Staff Charity and Care England did too.

– October 2023: Shadow health secretary Wes Streeting backed the campaign, saying FLS are “better for patients, pressured hospitals, and taxpayers”. The issue is debated in parliament.

– November 2023: The Chancellor’s failure to provide additional funding for people with osteoporosis in his Autumn Statement despite promises is called “callous” by campaigners.

– April 2024: Then Health Secretary Victoria Atkins pledged to step up osteoporosis diagnosis and care, and praised the campaign. Wales announces more than £1million will be invested in FLS.

– 26 May 2024: The Sunday Express campaign won a landmark victory and secured a cross-party pledge to provide specialist clinics for all. Atkins announced all over-50s in England will have access to scans for osteoporosis by 2030 and Labour promised to match this if they won the election. At this point 271 parliamentarians and 52 powerful organisations back the campaign.

May 2024: As Labour’s Shadow Health Secretary, Wes Streeting made ramping up FLS a key pre-election promise. He pledged to end the postcode lottery and roll out universal coverage of FLS by 2030.

– Sep 2024: As Health Secretary Wes Streeting doubled down on his pre-election pledge to end the postcode lottery and praised the “unmissable” Sunday Express Better Bones crusade.

Queen Camilla praised the campaign for putting osteoporosis “on the map” and presented an award to the paper.

February 2025: Mr Streeting went a step further when he told Parliament: “The Government is committed to rolling out fracture liaison services across every part of the country by 2030. I promised that before the election, and that is what we are delivering.”