How to create a commercially successful immersive experience
Commercial success metrics: look beyond attendance—track lifetime value, 4.5+ star reviews, customer acquisition cost (CAC), dwell time, and…
Wales’ eco-friendly park set for investment under new owners
GreenWood Family Park, an eco-friendly adventure park in North Wales, has been acquired by the Wood Family Group,…
Bristol Zoo Project launches global search for fish species
Bristol Zoo Project has launched a global search to find a match for a critically endangered Cameroon cichlid.…
Tower of London’s learning spaces to be transformed
Historic Royal Palaces has announced a multimillion-pound transformation of the Tower of London‘s learning and community spaces. The…
Fever | new partnership with London & Partners
Fever, a global platform for discovering live entertainment, has announced a partnership with London & Partners to support…
Canada endorses plan to move beluga whales to US and Spain
Canada has endorsed a plan to export Marineland‘s remaining beluga whales and dolphins to an aquarium in Spain…
Why most immersive projects never get built
There is a reality in immersive and experiential development that the industry does not talk about enough: most…
Bristol Zoo Project sets opening date of new gorilla habitat
In no particular order, we highlight some of the most notable projects opening this year, all sharing a…
Pure Imagination Studios | interview with Joshua Wexler
This philosophy extends naturally into the realm of themed entertainment, a market Cuningham entered in 1986 through its…
Simtec Systems | partnership with The VOID
Collective laboratory The new extended programme has been met with excitement across the community of live immersive and…