The Yard Gym Bets on Strength & Style To Win the US Market
Founded by one of the first F45 franchisees in Australia, TYG combines science-backed strength and conditioning workouts, a…
Studio Pilates Enters Germany as Global Growth Ramps Up
Australia-founded Studio Pilates International is expanding across Europe and the U.S. with new studios, while engaging clients through…
Is London Losing Its Edge in Boutique Fitness?
The Fit Guide’s latest global rankings reveal a sharp fall for London boutique fitness. No five-star winners, slipping…
Is ClassPass Good for Studios? It Depends Who You Ask – but the Numbers Don’t Lie
The popular booking platform has its critics, but there are strong data points suggesting ClassPass is a net…
New Orangetheory President Lauren Cody Eyes Longevity, Global Expansion
Ahead of her appearance at the ATN Innovation Summit this June, Cody sat down with Athletech News to…
FIBO 2025 Shows the Massive Potential of Europe’s Fitness Market
FIBO’s annual show brought C-suite executives, influencers and general consumers together to Germany in a powerful demonstration of…