The rise of supplement drop culture: How limited editions have become an innovation playbook
As licensed collaborations have gained momentum, limited-edition launches have become an increasingly important part of the supplement industry…
Top trends shaping supplement purchases in 2026, according to The Vitamin Shoppe
The Vitamin Shoppe’s 2026 Health & Wellness Trend Report suggests shoppers are taking a more informed approach to…
Canned creatine, protein partnership and modernized magnesium
VitClear delivers creatine nootropic soda UK startup VitClear claims to have created the UK’s first creatine soda, built…
Qura creatine sets sights on premium market disruption
Officially launching at Vitafoods Europe this May, Qura creatine is entering the European market in an aim to…
The evolution of sports nutrition to active and now performance
That’s according to Colin Watts, CEO of Thorne, speaking to NutraIngredients+ during its recent Business Leaders Forum. Watts…