OpenAI’s first major ChatGPT brand campaign lands as it builds out marketing vision
ChatGPT, the flagship generative chatbot from OpenAI, now counts over 700 million weekly users worldwide. On a staggering…
Coca-Cola celebrates the British corner shop in anniversary campaign
A nationwide campaign to mark 125 years since Coca-Cola first came to Britain puts the spotlight on the…
Shaji Varghese on how Muthoot FinCorp aims to light a SPARK among India’s MSMEs
In a country where the spirit of entrepreneurship thrives beyond metro cities and glossy boardrooms, Muthoot FinCorp has…
Urban Internet Penetration Exceeds 111%, Rural Lagging at 44.99%: TRAI Report
The Telecom Regulatory Authority of India (TRAI) has released its “Indian Telecom Services Performance Indicator Report” for the…
Is Greenpeace’s ‘Ghibli’ AI-generated climate campaign hypocritical?
Responding to the recent wave of AI-generated art mimicking Studio Ghibli’s whimsical aesthetic, a trend often referred to…