Alo Makes Its Digital Fitness Platform Free for Everyone
The activewear giant is betting that scale, engagement and community will drive long-term value more effectively than paid…
ET Snapchat Gen Z Index: Gen Z is turning fitness into a lifestyle, step by step
India’s Gen Z is building health into their everyday lives — step by step, click by click. The…
Gyms Are Falling Behind on Digital Tech, Execs Warn
At FIBO 2025, fitness executives said operators must do a better job of creating engaging digital experiences for…