“Added sugar? No papa”: How marketing shapes consumer perception of healthy brands
When the Food Safety and Standards Authority of India (FSSAI) recently asked The Whole Truth to drop the…
WONDER WOMEN ENTREPRENEURS OF INDIA
Women-led startups are becoming increasingly visible across India’s business landscape. The growth signals a wider shift in entrepreneurship,…
FMCG firms say can’t lower MRPs on Rs 5, 10, 20 packs despite GST cut: Report
Consumer goods companies have told tax officials that they cannot reduce the prices of popular low-cost products like…