How to create a commercially successful immersive experience
Commercial success metrics: look beyond attendance—track lifetime value, 4.5+ star reviews, customer acquisition cost (CAC), dwell time, and…
Fever | new partnership with London & Partners
Fever, a global platform for discovering live entertainment, has announced a partnership with London & Partners to support…
Los Angeles’s new Hospital of Emotions pop-up gives artists keys to the asylum – The Art Newspaper
It can be easy to knock “immersive” art experiences. Many are outrageously expensive, made for Instagram and making…
Why most immersive projects never get built
There is a reality in immersive and experiential development that the industry does not talk about enough: most…
Edinburgh visitor attraction launches recruitment drive
While creative vision drives the industry, the engineering needed to implement it is becoming more complex. This is…
Pure Imagination Studios | interview with Joshua Wexler
This philosophy extends naturally into the realm of themed entertainment, a market Cuningham entered in 1986 through its…
I tried Netflix’s immersive Stranger Things experience –and it wasn’t what I expected
When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit:…
Wildlands & Cookson Adventures bring ‘Traitors’ to life in Scotland
As hit show Traitors returns to screens, fans can now experience immersive actor-led adventures at two Highland estates, complete…
Wake The Tiger to open at Westfield London in 2026
Wake The Tiger in Bristol, UK has announced plans to create Europe’s largest immersive art experience at Westfield…
BRC Imagination Arts | USA pavilion Expo 2025 Osaka
BRC Imagination Arts, Trahan Architects, ES Global and Alchemy have completed the USA Pavilion at Expo 2025 Osaka…