{"id":1007397,"date":"2026-06-05T16:32:27","date_gmt":"2026-06-05T16:32:27","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1007397\/"},"modified":"2026-06-05T16:32:27","modified_gmt":"2026-06-05T16:32:27","slug":"mediametrie-radio-accounts-for-53-of-audio-listening-in-france-redtech","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1007397\/","title":{"rendered":"M\u00e9diam\u00e9trie:\u00a0Radio accounts for 53% of audio listening in France \u2022 RedTech"},"content":{"rendered":"


\n \"Print
\n <\/a><\/p>\n

Radio accounted for 53% of daily audio listening in France in 2026, according to the latest Global Audio study from M\u00e9diam\u00e9trie<\/a>. The research also found continued growth in podcasts, digital audio services and mobile listening.<\/p>\n

M\u00e9diam\u00e9trie reported that almost 50 million people aged 15 to 80 consume audio content each month, representing 96% of the French population in that age group. The company said the figures underline audio\u2019s continued importance in the French media landscape.<\/p>\n

The study found that radio remains the largest audio format on an average day, accounting for 53% of total listening volume. This figure includes listening via FM, DAB+ and internet-delivered radio services. M\u00e9diam\u00e9trie described radio\u2019s share as broadly stable compared with the previous year.<\/p>\n

Podcast listening continued to grow, with radio podcasts and native podcasts accounting for 10% of daily audio listening, up two percentage points year over year. Despite this growth, the study found that on-demand audio has not displaced live radio as the leading audio format in France.<\/p>\n

\"\"Radio remains the leading audio format in France, accounting for 53% of daily listening volume, comprising 47% live radio and 6% radio podcasts. Podcasts account for 10% of listening time, while music streaming services (audio and video) represent 34% of total audio consumption.
Source: M\u00e9diam\u00e9trie, Global Audio 2026<\/p>\n

Increased digital adoption<\/strong><\/p>\n

M\u00e9diam\u00e9trie also reported increased adoption of digital audio services. According to the study, 85% of listeners use digital audio services each month, up four percentage points from a year earlier. Among listeners aged 35 to 64, monthly digital audio use reached 90%, an increase of six percentage points year over year.<\/p>\n

Mobile devices now account for 40% of all audio listening time, up five percentage points from the previous year. The study said smartphones have become the primary access point for live radio, podcasts and streaming services.<\/p>\n

C\u00e9cile Bertrand, audio director at M\u00e9diam\u00e9trie, said, \u201cIn an audio landscape that continues to evolve, marked by both the strength of established listening habits and the acceleration of digital transformation, Global Audio aims to provide a clear picture for the market. Who consumes what, when and in what proportions? In an audio ecosystem that has become deeply hybrid, the study also demonstrates the opportunities that digital platforms create for live radio, which remains at the heart of the audio journey.\u201d<\/p>\n

According to a chart published with the study, live radio accounts for 47% of total audio listening, radio podcasts for 6%, native podcasts for 4%, and music streaming services for 34%.<\/p>\n

These stories might interest you<\/p>\n

RedTech Magazine May\/June 2026 champions intelligent adaptation<\/a><\/p>\n

Belgian French-speaking radio sector calls for broader FM switch-off plan<\/a><\/p>\n

Rossignoli: Local radio\u2019s strength in Italy comes from trust and local connection<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Radio accounted for 53% of daily audio listening in France in 2026, according to the latest Global Audio…\n","protected":false},"author":2,"featured_media":1007398,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5309],"tags":[279162,279163,279164,9444,279165,2000,299,36,279166,279167,279168,196,279169,279170],"class_list":["post-1007397","post","type-post","status-publish","format-standard","has-post-thumbnail","category-france","tag-audience-measurement","tag-audio-consumption","tag-audio-research","tag-dab","tag-digital-audio","tag-eu","tag-europe","tag-france","tag-global-audio-2026","tag-mediametrie","tag-mobile-listening","tag-podcasts","tag-radio-listening","tag-streaming-audio"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116698464222449491","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1007397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1007397"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1007397\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1007398"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1007397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1007397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1007397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}