{"id":101039,"date":"2025-05-14T14:51:15","date_gmt":"2025-05-14T14:51:15","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/101039\/"},"modified":"2025-05-14T14:51:15","modified_gmt":"2025-05-14T14:51:15","slug":"reelsaga-raises-2-1-million-to-fuel-localised-content-production-entering-global-microdrama-boom","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/101039\/","title":{"rendered":"ReelSaga raises $2.1 million to fuel localised content production, entering global microdrama boom"},"content":{"rendered":"<p>NEW DELHI: ReelSaga, a mobile entertainment startup, has raised $2.1 million in a Seed round led by <a ref=\"dofollow\" data-ga-onclick=\"Inarticle articleshow link click#SME#href\" href=\"https:\/\/m.economictimes.com\/topic\/picus-capital\" target=\"_blank\" rel=\"noopener\">Picus Capital<\/a>. The round also saw participation from ITI Growth Opportunities Fund, <a rel=\"dofollow noopener\" href=\"https:\/\/m.economictimes.com\/nazara-technologies-ltd\/stocks\/companyid-67911.cms\" data-ga-onclick=\"Inarticle articleshow link click#SME#href\" target=\"_blank\">Nazara Technologies<\/a>, 8i Ventures, Waveform Ventures, Warmup Ventures, Bombay54, Bharat Founders Fund, among other angel investors. The <a ref=\"dofollow\" data-ga-onclick=\"Inarticle articleshow link click#SME#href\" href=\"https:\/\/m.economictimes.com\/topic\/reelsaga\" target=\"_blank\" rel=\"noopener\">ReelSaga<\/a> app is now live.<\/p>\n<p>ReelSaga was founded in 2024 by serial entrepreneurs <a ref=\"dofollow\" data-ga-onclick=\"Inarticle articleshow link click#SME#href\" href=\"https:\/\/m.economictimes.com\/topic\/shubh-bansal\" target=\"_blank\" rel=\"noopener\">Shubh Bansal<\/a>, Shanu Vivek, and Ritesh Pandey.<\/p>\n<p>The capital is aimed at fuelling app development and high-quality, localised content production, as ReelSaga sets out to define a new category of mobile-native entertainment across India, Southeast Asia, and the Middle East , markets collectively expected to exceed $10 billion in digital entertainment by 2025.<br \/>\u201cVertical short dramas are a cultural revolution. More and more users are turning to short-form video for entertainment. It\u2019s quick, emotionally resonant, and binge-worthy , drama doesn\u2019t need to be 40 minutes long to move you,\u201d Bansal said in a statement.<\/p>\n<p>Vivek said in a statement, &#8220;We\u2019re using data science and product innovations to push the boundaries of short-form video, delivering hyper-personalised, mobile-first storytelling that resonates deeply with our audience.\u201d <\/p>\n<p><img decoding=\"async\" alt=\"ET logo\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/118783427.cms.png\" width=\"90%\"\/>Live Events<br \/>Abhijay Thacker, Senior Vice President at Picus Capital, said in a statement, \u201cWe\u2019re excited to back ReelSaga as they pioneer an entirely new category of storytelling in India. The team brings a rare combination of hustle, clarity, and creative ambition. Microdramas are not just a passing trend , they\u2019re poised to become the default format for an entire generation of mobile viewers. We believe ReelSaga can lead that shift.\u201dMicrodramas are not just a passing trend. In China alone, over 5,000 series are produced annually, generating revenues that have now surpassed the country\u2019s traditional box office industry. ReelSaga is bringing this global phenomenon to India with high-quality, hyper-localised storytelling told across 50\u2013100 episode arcs.\u201cReelSaga is building where the market is going, mobile-first, story-rich, and culturally rooted. The format is fresh, the vision is bold, and the team knows how to execute. We see them defining a whole new category for Indian entertainment,\u201d added Mohit Gulati, Managing Partner at ITI Growth.<\/p>\n","protected":false},"excerpt":{"rendered":"NEW DELHI: ReelSaga, a mobile entertainment startup, has raised $2.1 million in a Seed round led by Picus&hellip;\n","protected":false},"author":2,"featured_media":101040,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3094],"tags":[51,46884,3134,46883,46887,46885,46882,46886,16,15],"class_list":{"0":"post-101039","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurship","8":"tag-business","9":"tag-china-microdrama","10":"tag-entrepreneurship","11":"tag-microdrama","12":"tag-nazara-technologies","13":"tag-picus-capital","14":"tag-reelsaga","15":"tag-shubh-bansal","16":"tag-uk","17":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114506752596156849","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/101039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=101039"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/101039\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/101040"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=101039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=101039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=101039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}