{"id":1025306,"date":"2026-06-14T03:20:15","date_gmt":"2026-06-14T03:20:15","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1025306\/"},"modified":"2026-06-14T03:20:15","modified_gmt":"2026-06-14T03:20:15","slug":"kpmg-pulls-report-on-ai-usage-due-to-apparent-hallucinations","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1025306\/","title":{"rendered":"KPMG pulls report on AI usage due to apparent hallucinations"},"content":{"rendered":"<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Professional services firm KPMG has pulled a report titled, \u201cRedefining excellence in the age of agentic AI,\u201d after numerous organizations said the report\u2019s claims about their AI usage were untrue.<\/p>\n<p class=\"wp-block-paragraph\">Research group GPTZero identified a number of inaccuracies in the report, which was published in October 2025. GPTZero <a rel=\"nofollow noopener\" href=\"https:\/\/www.ft.com\/content\/b3828e92-4961-4b39-84f0-c42f33be3c3f\" target=\"_blank\">told the FT that the inaccuracies stemmed from AI hallucinations<\/a>. In other words, the professional services firm appears to have used AI to help write a report about AI.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">UBS, the UK\u2019s National Health Service, Swiss Federal Railways, and Transport for London all told the FT that the report\u2019s claims about their AI usage were either untrue or misleading. A KPMG spokesperson said the firm removed the report from its websites while conducting its own investigation.<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe expect all our people to follow our guidelines on the responsible use of AI, including human oversight to validate content and verify independent sources,\u201d the spokesperson said.<\/p>\n<p class=\"wp-block-paragraph\">Last month, <a rel=\"nofollow noopener\" href=\"https:\/\/www.ft.com\/content\/a61cbcae-95e4-4449-86e1-ef40fb306f4e?syn-25a6b1a6=1\" target=\"_blank\">EY withdrew a report on loyalty rewards programs<\/a> that appeared to include fake footnotes and AI hallucinations.<\/p>\n","protected":false},"excerpt":{"rendered":"Professional services firm KPMG has pulled a report titled, \u201cRedefining excellence in the age of agentic AI,\u201d after&hellip;\n","protected":false},"author":2,"featured_media":1025307,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[6],"tags":[51,82062,16,15],"class_list":["post-1025306","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-kpmg","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1025306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1025306"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1025306\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1025307"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1025306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1025306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1025306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}