{"id":1027424,"date":"2026-06-15T04:53:20","date_gmt":"2026-06-15T04:53:20","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1027424\/"},"modified":"2026-06-15T04:53:20","modified_gmt":"2026-06-15T04:53:20","slug":"advertising-association-unveils-new-global-identity-for-sector-at-outernet-london-ahead-of-cannes-lions-trade-mission","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1027424\/","title":{"rendered":"Advertising Association Unveils New Global Identity for Sector at Outernet London ahead of Cannes Lions Trade Mission"},"content":{"rendered":"

London, 15 June 2026: <\/strong>The Advertising Association has today unveiled a major new international brand campaign, \u2018UK Advertising. Where Creativity Works\u2019 <\/strong>at Outernet London, designed to champion the sector\u2019s global exports following the sector\u2019s record-breaking \u00a319.4 billion economic performance in 2025.\u00a0<\/p>\n

Developed by VCCP, its global content creation studio, Girl&Bear and digital experience agency, Bernadette, the new identity was unveiled at a special launch event in partnership with Outernet London and supported by Cannes Lions. The campaign was brought to life across Outernet\u2019s immersive screens, at one of the UK\u2019s most visited cultural attractions, welcoming more than 120 million visits annually. The launch marked the first time a UK business sector has used the venue\u2019s world class exhibition space in this way.\u00a0<\/p>\n

The launch comes as the Advertising Association celebrates its centenary year, and signals the strategic evolution of UK Advertising, its global growth workstream, which is delivered with support from the UK Government\u2019s Department for Business and Trade. The new identity will be deployed across future international events and trade missions to provide a unified global presence for the industry.\u00a0<\/p>\n

At the heart of VCCP\u2019s creative concept is a distinctive visual system built from modular graphic tiles. These tiles represent the diverse blend of talent, innovation, and creative disciplines that form the UK\u2019s modern advertising ecosystem.<\/p>\n

The identity will make its international debut later this month at the Cannes Lions International Festival of Creativity. The AA will lead a high-profile, Government-backed trade mission to the festival, bringing together agencies, production houses, media owners, and tech firms in a drive to secure new global revenue via high-level roundtables and a dedicated presence at the festival\u2019s Empower Caf\u00e9.\u00a0<\/p>\n

Stephen Woodford, CEO, Advertising Association, commented:\u00a0<\/strong><\/p>\n

\u201cAs we celebrate our centenary, UK advertising has never been a more powerful economic engine, proved by our record \u00a319.4bn export figures announced at SXSW London. This bold campaign by VCCP gives us the perfect visual launchpad to showcase our unique proposition on the world stage. We are calling on all businesses looking to scale globally to join the UK Advertising workstream. Cannes Lions is just the beginning of a year-round mission to turn UK creative excellence into international commercial results.\u201d\u00a0<\/p>\n

Julian Douglas, Group CEO, VCCP, added:\u00a0<\/strong><\/p>\n

\u201cPound for pound, the UK is the best creative advertising market in the world. And in a fiercely competitive global market, that matters. The awards we win are great, but the commercial results of UK Advertising drives are what really count. \u2018Where\u00a0<\/p>\n

Creativity Works\u2019 is a statement of fact. And the new campaign lands it emphatically. The tile system captures a modern, multifaceted creative industry, all pointing in the same direction.\u201d\u00a0<\/p>\n

Philip O\u2019Ferrall, CEO, Outernet, said:\u00a0<\/strong><\/p>\n

\u201cThe UK has always excelled at creative and impactful advertising, and we work with the industry on many different levels. We are proud to have this campaign (the first for any UK business sector in its entirety), play on the Outernet\u2019s screens. There is so much talent in the advertising world which generates significant amounts of money for the creative economy, and this should be recognised and celebrated.\u201d\u00a0<\/p>\n

The new campaign creative will be rolled out across social, digital, print and film globally from today. UK advertising businesses interested in joining the international trade missions can find out more at the UK advertising website: www.ukadvertising.co <\/p>\n

Credits:\u00a0<\/strong>
VCCP\u00a0<\/strong>
Account Management\u00a0<\/strong>
Julian Douglas \u2013 Group CEO\u00a0
Hayley Gilson-Mathurin \u2013 Business Director\u00a0
Harriet Wilkinson \u2013 Senior Account Manager\u00a0
Creative\u00a0<\/strong>
Ana Marques & Tomas Azoubel Lima \u2013 Senior Creative Team Planning\u00a0<\/strong>
Lotte Jones \u2013 Deputy Head of Planning\u00a0
Liberty Covill \u2013 Planner\u00a0
Marketing\u00a0<\/strong>
Georgia Wright \u2013 Chief Communications Officer\u00a0
Girl&Bear\u00a0<\/strong>
Design\u00a0<\/strong>
Jordan Blood \u2013 Head of Design\u00a0
Tom Widdrington \u2013 Senior Designer\u00a0
Carl Sherry \u2013 Senior Designer\u00a0
Artwork\u00a0<\/strong>
Mark Stone \u2013 Head of ArtLab\u00a0
Dan Datson \u2013 ArtLab Manager\u00a0
Tom Kennovin \u2013 Design & ArtLab Junior\u00a0
Production\u00a0<\/strong>
Lizzie Holmes \u2013 Integrated Creative Producer\u00a0
Bernadette\u00a0<\/strong>
Digital Production\u00a0<\/strong>
Bobby Parmar \u2013 Project Director\u00a0
Luke Dougherty \u2013 Project Director\u00a0
Jon Bancroft \u2013 Creative Director\u00a0
Simon Bostock \u2013 Lead Motion Designer\u00a0
Claire Ashfield \u2013 Senior Motion Designer\u00a0
Ondrej Hanel \u2013 Senior Motion Designer\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"London, 15 June 2026: The Advertising Association has today unveiled a major new international brand campaign, \u2018UK Advertising.…\n","protected":false},"author":2,"featured_media":1027425,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7757],"tags":[3369,283707,12636,19915,748,4055,283708,393,283709,4884,257,106306,16,15],"class_list":["post-1027424","post","type-post","status-publish","format-standard","has-post-thumbnail","category-london","tag-advertising","tag-advertising-association","tag-agency","tag-brands","tag-britain","tag-campaign","tag-cannes-lions-trade-mission","tag-england","tag-global-identity","tag-great-britain","tag-london","tag-outernet-london","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116752338637976321","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1027424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1027424"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1027424\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1027425"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1027424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1027424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1027424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}