{"id":1029825,"date":"2026-06-16T08:51:26","date_gmt":"2026-06-16T08:51:26","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1029825\/"},"modified":"2026-06-16T08:51:26","modified_gmt":"2026-06-16T08:51:26","slug":"sarah-jessica-parker-a-listers-front-new-fendi-baguette-campaign","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1029825\/","title":{"rendered":"Sarah Jessica Parker & A-listers Front New Fendi Baguette Campaign"},"content":{"rendered":"

\n\tORIGINAL BAGUETTE<\/strong>: There\u2019s no doubt Sarah Jessica Parker<\/a> contributed to cement Fendi<\/a>\u2019s Baguette place in pop culture when playing Carrie Bradshaw in \u201cSex and the City,\u201d and declaring it was not simply a bag. \u201cThis isn\u2019t a bag, it\u2019s a Baguette,\u201d\u00a0she pleaded to her robber in season three of the iconic series.<\/p>\n

\n\tNow Parker is reprising that assertion by fronting Fendi<\/a>\u2019s new campaign celebrating the Baguette, which bows Tuesday. However, telegraphing the importance of the campaign for the Rome-based luxury brand, the following celebrities were also tapped to endorse it: brand ambassadors Bang Chan from Stray Kids, Song Yuqi from I-dle, Ren Meguro of Snow Man and Mina of Twice, and actors Emma D\u2019Arcy, Sophie Thatcher, Jessica Alba, Iris Law and Tecla Insolia.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tBang Chan fronting Fendi\u2019s new Baguette campaign.<\/p>\n

\n\tPhotographed by Bibi Borthwick to the soundtrack of \u201cFame Is a Gun\u201d by Addison Rae, the campaign portrays each subject with a Baguette of their choosing, and making their own personal statements in relation to the bag, ranging from \u201cit\u2019s mine\u201d and \u201cit\u2019s my attitude\u201d to \u201cit\u2019s controlled chaos,\u201d \u201cit\u2019s family\u201d and \u201cit\u2019s history.\u201d<\/p>\n

\n\tThe Baguette returned to its original silhouette and style code, 26424, under the direction of chief creative officer Maria Grazia Chiuri for the fall 2026 collection, her first for Fendi.<\/p>\n

\n\tLast month, unveiling her cruise 2027<\/a> collection for the brand and a new Baguette made with parchment profiled with studded black leather, Chiuri said \u201cwe reedited that Baguette that I really loved\u2026taking it back to the origins. The Baguette marked an era. Many think it\u2019s because it was trending [at a certain point] but in truth it\u2019s a very peculiar project because it stems from the ability to bring together ateliers with different backgrounds, so leather goods and clothing.\u201d<\/p>\n

\n\tDuring Milan Design Week, Fendi presented the Baguette 26424 Re-Edition exhibition at Palazzo Fendi on Via Montenapoleone. <\/p>\n

\n\tThe\u00a0Baguette was first introduced in 1997 by\u00a0Silvia Venturini Fendi<\/a>, now the brand\u2019s honorary president, and was inspired by Parisian women carrying their baguette loaves under their arms. The style has become a signature accessory for Fendi, revisited in myriad versions reflecting individuality \u2014 a theme echoed in the new campaign \u2014 and selling more than a million\u00a0bags<\/a>\u00a0since its inception.<\/p>\n","protected":false},"excerpt":{"rendered":"ORIGINAL BAGUETTE: There\u2019s no doubt Sarah Jessica Parker contributed to cement Fendi\u2019s Baguette place in pop culture when…\n","protected":false},"author":2,"featured_media":1029826,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3940],"tags":[44227,4080,77,19122,30787,16,15],"class_list":["post-1029825","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-bags","tag-celebrities","tag-entertainment","tag-fendi","tag-sarah-jessica-parker","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116758937965492537","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1029825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1029825"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1029825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1029826"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1029825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1029825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1029825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}