{"id":1031908,"date":"2026-06-17T07:50:25","date_gmt":"2026-06-17T07:50:25","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1031908\/"},"modified":"2026-06-17T07:50:25","modified_gmt":"2026-06-17T07:50:25","slug":"toys-industries-of-europe-appoints-lego-exec-as-new-chair","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1031908\/","title":{"rendered":"Toys Industries of Europe appoints Lego exec as new Chair\u00a0"},"content":{"rendered":"<p><a data-no-instant=\"1\" href=\"https:\/\/www.playtechai.com\/pages\/trade-distribution\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Playtime AI\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/06\/MW5420_ToysNPlaythings_Bundle_Leaderboard_Banner_728x90_C1-2.gif\" alt=\"Playtime AI\" width=\"728\" height=\"90\" style=\"opacity: 1 !important;\"\/><\/a><\/p>\n<p class=\"wp-block-paragraph\"><strong>Frederic Lehmann,\u00a0Senior Vice President and General Manager Western Europe, takes over from outgoing Mattel CCO Sanjay Luthra\u00a0<\/strong><\/p>\n<p class=\"wp-block-paragraph\">Toy Industries of Europe has welcomed Lego\u2019s Frederic Lehmann as its new Chair.<\/p>\n<p class=\"wp-block-paragraph\">He takes over the role from\u00a0Sanjay\u00a0Luthra, who was\u00a0<a href=\"https:\/\/www.toysnplaythings.media\/mattel-names-new-chief-commercial-officer\/\" rel=\"nofollow noopener\" target=\"_blank\">named Chief Commercial Officer of Mattel<\/a>\u00a0in April,\u00a0and served the organisation for\u00a0seven years.\u00a0<\/p>\n<p><a data-no-instant=\"1\" href=\"https:\/\/trade.bigjigstoys.co.uk\/login\/default.aspx?ReturnUrl=%2f\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Bigjigs\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/06\/Gifts-Today-650x133-May.gif\" alt=\"Bigjigs\" width=\"650\" height=\"133\" style=\"opacity: 1 !important;\"\/><\/a><\/p>\n<p class=\"wp-block-paragraph\">Frederic currently serves as Senior Vice President and General Manager Western Europe at The Lego Group, leading seven major business units across the region. Having held senior leadership roles across Europe, the Middle East and Africa, he brings extensive international experience, a deep understanding of our industry and a strong belief in the positive impact of play on children\u2019s lives.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe would like to thank Sanjay Luthra now Chief Commercial Officer at Mattel, Inc.., for seven years of leadership, dedication and unwavering support as Chair of Toy Industries of Europe,\u201d said Toy Industries of Europe in a LinkedIn post. \u201cDuring his tenure, he helped guide our industry through extraordinary times, from a global pandemic to a rapidly changing business and policy landscape. He strengthened our collective voice and helped bring new ideas to life, including the Play\u00a0For\u00a0Change Awards, which continue to celebrate the power of play to create positive change. We thank Sanjay for everything he has contributed to the picture we have built together.\u201d<\/p>\n<p><a data-no-instant=\"1\" href=\"https:\/\/zimplikids.com\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Centre-Ad-Toxic-Tubz-May-new\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/06\/Centre-Ad-Toxic-Tubz-May-new.gif\" alt=\"\" width=\"650\" height=\"133\" style=\"opacity: 1 !important;\"\/><\/a>    <\/p>\n","protected":false},"excerpt":{"rendered":"Frederic Lehmann,\u00a0Senior Vice President and General Manager Western Europe, takes over from outgoing Mattel CCO Sanjay Luthra\u00a0 Toy&hellip;\n","protected":false},"author":2,"featured_media":1031909,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5174],"tags":[2000,299,5187,5845,81652,284755],"class_list":["post-1031908","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eu","tag-eu","tag-europe","tag-european","tag-lego","tag-tie","tag-toy-industries-of-europe"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116764359698642030","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1031908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1031908"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1031908\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1031909"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1031908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1031908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1031908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}