{"id":1032195,"date":"2026-06-17T10:53:24","date_gmt":"2026-06-17T10:53:24","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1032195\/"},"modified":"2026-06-17T10:53:24","modified_gmt":"2026-06-17T10:53:24","slug":"maison-sichel-brexit-has-been-an-opportunity","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1032195\/","title":{"rendered":"Maison Sichel: \u2018Brexit has been an opportunity\u2019"},"content":{"rendered":"<p><b>When the UK voted to leave the EU, French winemakers mourned. But a decade on, one legendary Bordeaux wine company tells <\/b><b>Amelie Maurice-Jones<\/b><b> why Brexit has been a blessing when it comes to selling bottles to Brits.\u00a0<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-724165 aligncenter\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/06\/iStock-2200932462-640x427.jpg\" alt=\"Brexit Maison Sichel\" width=\"640\" height=\"427\"  \/><\/p>\n<p>In the immediate aftermath of the UK Brexit, distributors freaked out, stockpiling masses of French wine to steel against the chaos that would inevitably follow.<\/p>\n<p>And follow it did, with the introduction of customs barriers between the UK and EU creating<a href=\"https:\/\/www.thedrinksbusiness.com\/2025\/02\/brexit-and-the-uk-wine-market-did-2017-predictions-hold-up\/\" rel=\"nofollow noopener\" target=\"_blank\"> a headache of administrative hurdles and legal paperwork<\/a> for wine merchants. As part of the new rules, French winemakers had to register with national customers, before filing a special export declaration form. Many producers were advised to pay an agent to handle the consignments, priced between \u20ac50 and \u20ac70, due to their complexity.\u00a0<\/p>\n<p>Merchants spoke openly of their woes: \u201cIt used to be pretty obvious that unless one shipped a huge quantity from the New World, shipping from Europe was cheaper. That is no longer the case\u201d Simon Taylor of Stone, Vine &amp; Sun, near Winchester, told <a href=\"https:\/\/www.ft.com\/content\/fc2e5afe-12d1-4a2d-acc9-ac82de7e4355\" rel=\"nofollow noopener\" target=\"_blank\">The Financial Times,<\/a> with<a href=\"https:\/\/www.thedrinksbusiness.com\/2023\/02\/champagne-retailer-laments-brexit-on-third-anniversary\/\" rel=\"nofollow noopener\" target=\"_blank\"> Champagne makers lamenting the impact of Brexit on commercial sales.<\/a><\/p>\n<p>\u2018We haven\u2019t felt the challenges\u2019<\/p>\n<p>But now, a decade has passed since the fateful day of the Brexit vote on 23 June 2016, and six years since the UK officially exited the EU in 2020. And for Maison Sichel, a historic Bordeaux-based family wine house based in Bordeaux, Brexit has actually boosted trade.<\/p>\n<p>\u201cFor us, it has been an opportunity,\u201d says Max Sichel, seventh generation of the company which was founded in 1883. \u201cWe\u2019ve heard of a lot of people suffering trying to sell their wines to the UK and finding it very difficult, but we\u2019ve been there for so long that we know the routes, we speak to importers on a daily basis.\u201d There\u2019s more paperwork and the duty, which is increasing, but we haven\u2019t felt the challenges.\u201d<\/p>\n<p>For proof, just look to the winery\u2019s sales. Maison Sichel, which works closely with UK retailers M&amp;S, Waitrose, Booths and Co-op, toasted a record year in 2025, after seeing sales tick up over the prior five year period.\u00a0<\/p>\n<p>A long-standing relationship<\/p>\n<p>\u201cPreviously, it was easy for anyone to just ship half a punnet of wine to the UK, and now they can\u2019t do that,\u201d says Allan Sichel, who heads up the business, and is also president of the Bordeaux Wine Council (CIVB).\u00a0<\/p>\n<p>\u201cIt\u2019s a lot more difficult, and it\u2019s not worth their trouble to go through all the admin and set everything up,\u201d Allan continues. \u201cFor us, because we are long-established, and because the UK market is so important, we\u2019ve set up all the processes and infrastructure to be able to serve the UK market as easily and continuously as possible.\u201d<\/p>\n<p>The company also has its own UK address in Tiverton, England, which also smooths the distribution process as it doesn\u2019t have to produce a new label for each importer.<\/p>\n<p>\u201cIn Bordeaux and elsewhere in France it can be a pain to export to the UK because of the various regulations, but for us it has been an opportunity,\u201d Max, who spends three weeks of each month in the UK, confirms.<\/p>\n<p>Over the past few years, he\u2019s seen white wine and bubbles gain popularity in the UK, with Brits increasingly picking lower ABV wines with fresher, fruitier styles.<\/p>\n<p><strong>Related news<\/strong><\/p>\n<p>\n                                <a href=\"https:\/\/www.thedrinksbusiness.com\/2026\/06\/94-of-alcohol-free-beer-drinkers-also-consume-booze\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    94% of alcohol-free beer drinkers also consume booze<br \/>\n                                <\/a>\n                            <\/p>\n<p>\n                                <a href=\"https:\/\/www.thedrinksbusiness.com\/2026\/06\/iwsr-2035-will-be-a-vastly-different-for-the-global-drinks-sector\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    IWSR: 2035 will be &#8216;vastly different&#8217; for the global drinks sector<br \/>\n                                <\/a>\n                            <\/p>\n<p>\n                                <a href=\"https:\/\/www.thedrinksbusiness.com\/2026\/06\/key-week-for-bordeaux-en-primeurs-as-pace-quickens\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    Key week for Bordeaux en primeurs as pace quickens<br \/>\n                                <\/a>\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"When the UK voted to leave the EU, French winemakers mourned. But a decade on, one legendary Bordeaux&hellip;\n","protected":false},"author":2,"featured_media":1032196,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5226],"tags":[63924,802,748,2000,299,5187,1699,36,4884,284835,16,15],"class_list":["post-1032195","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brexit","tag-bordeaux","tag-brexit","tag-britain","tag-eu","tag-europe","tag-european","tag-european-union","tag-france","tag-great-britain","tag-maison-sichel","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116765079030562257","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1032195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1032195"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1032195\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1032196"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1032195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1032195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1032195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}