{"id":1037943,"date":"2026-06-20T02:31:20","date_gmt":"2026-06-20T02:31:20","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1037943\/"},"modified":"2026-06-20T02:31:20","modified_gmt":"2026-06-20T02:31:20","slug":"snap-inc-snap-buys-illumix-augmented-reality-in-focus","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1037943\/","title":{"rendered":"Snap Inc (SNAP) Buys Illumix. Augmented Reality in Focus"},"content":{"rendered":"\n

Snap Inc (NYSE:SNAP<\/strong><\/a>) is one of the most promising metaverse stocks to buy now<\/strong><\/a>.<\/p>\n

On June 4,\u00a0Variety\u00a0reported that Snap Inc (NYSE:SNAP) has acquired Illumix to bolster its augmented reality (AR) efforts. Illumix develops AR products that connect digital and physical environments. Its products include an AR version of the video game Five Nights at Freddy\u2019s. According to the report, Snap will leverage Illumix\u2019s technology and platform as it works to revamp its AR glasses known as Specs.<\/p>\n

\"Snap Snap Inc (SNAP) Buys Illumix. Augmented Reality in Focus <\/p>\n

Photo by Alexander Shatov<\/a> on Unsplash<\/a><\/p>\n

As it expands its work in the AR space, Snap formed a standalone unit called Specs Inc. to focus on developing AR glasses. This comes as the company counts on AR products to fuel its future growth. Snap believes that smartglasses, such as its Specs AR glasses, will be the most important computing platform since the smartphone.<\/p>\n

According to the management remarks during the Q1 2026 earnings call on May 6, Snap is well-positioned to shape the future of smartglasses. The company has continued to improve its platform to enhance Specs experiences across learning, gaming, and AI assistance.<\/p>\n

Snap Inc (NYSE:SNAP) operates the Snapchat social media platform and offers augmented reality (AR) experiences. Its Specs glasses enable users to overlay digital features in the physical world. The company also offers a library of interactive AR lenses.<\/p>\n

While we acknowledge the potential of SNAP as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the\u00a0best short-term AI stock<\/strong><\/a>.<\/p>\n

READ NEXT:\u00a010 Best Growth Stocks to Buy According to Billionaire Ray Dalio\u2019s Bridgewater Associates<\/a><\/strong>\u00a0and\u00a010 Most Profitable Industrial Stocks to Buy Now<\/a><\/strong>.<\/strong><\/p>\n

Disclosure: None. Follow Insider Monkey on Google News<\/strong><\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Snap Inc (NYSE:SNAP) is one of the most promising metaverse stocks to buy now. On June 4,\u00a0Variety\u00a0reported that…\n","protected":false},"author":2,"featured_media":1037944,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3162],"tags":[286075,27113,31785,286076,53,16,15,3243,3244],"class_list":["post-1037943","post","type-post","status-publish","format-standard","has-post-thumbnail","category-virtual-reality","tag-ar-products","tag-augmented-reality","tag-snap-inc","tag-specs-inc","tag-technology","tag-uk","tag-united-kingdom","tag-virtual-reality","tag-vr"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1037943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1037943"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1037943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1037944"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1037943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1037943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1037943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}