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DJ Sherelle poses with a Casamigos Quarterita<\/p>\nThe Diageo-owned Tequila and mezcal brand is offering frozen Tommy\u2019s Margaritas in bespoke quarter pint glasses \u2018designed for modern match days.\u2019<\/p>\n
DJ Sherelle poses with a Casamigos Quarterita<\/p>\n
Aimed squarely at football fans, Quarteritas are currently available at London pubs The Audley in Mayfair, The Blue Posts in Soho, Copeland Social in Peckham, The Draper\u2019s Arms in Islington, Ellie\u2019s Bar in Dalston, and The Knave of Clubs in Shoreditch, as well as Manchester\u2019s House of Social.<\/p>\n
The Quarterita glass was co-designed by TV presenter and food writer Laura Jackson, who said: \u201cHosting and bringing people together has always been at the heart of what I love to do, and the Quarterita felt like a really natural extension of that.<\/p>\n
\u201cIt takes something familiar, the ritual of going for a pint while we watch the football \u2013 and gives it a fresh energy for how people are socialising now. Margaritas have become such a huge part of modern drinking culture, and this felt like the perfect way to celebrate that in a visually arresting way.\u201d<\/p>\n
Liam Loughran, general manager at The Audley, commented: \u201cMatchday drinks are evolving; while pints remain a firm favourite, cocktails are increasingly becoming the perfect accompaniment to watching live sport \u2013 particularly during the summer months. Serves like Margaritas are an alternative to the traditional match day drink.<\/p>\n
\u201cWith a summer of Football approaching, we\u2019re delighted to be serving Quarteritas at The Audley Public House \u2013 there is nothing better than a margarita in the sun while watching the game unfold.\u201d<\/p>\n
Casamigos cited 2025 research by Kantar Group indicating that as much as 86% of Tequila\u2019s value comes from on-trade sales.<\/p>\n
Diageo \u2013 which acquired Casamigos from founders George Clooney, Rande Gerber and Mike Meldman for US$1 billion<\/a> in 2017 \u2013 has described the 2026 Fifa men\u2019s World Cup as a \u201ccritically important\u201d<\/a> moment.<\/p>\n The brand is the official Tequila partner of the tournament. The momentum has been marked by events and activations across North America, as well as a marketing campaign<\/a> featuring actors Gabrielle Union and Keegan-Michael Key.<\/p>\n The Quarterita glass is available to purchase from online homewares store Glasette, priced at \u00a324 (US$32) for two.<\/p>\n Related news<\/strong><\/p>\n \n \n
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