{"id":105751,"date":"2025-05-16T08:06:18","date_gmt":"2025-05-16T08:06:18","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/105751\/"},"modified":"2025-05-16T08:06:18","modified_gmt":"2025-05-16T08:06:18","slug":"fantastic-media-completes-full-brand-overhaul-for-print-marketing-and-fulfilment-firm-flow-group","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/105751\/","title":{"rendered":"Fantastic Media completes full brand overhaul for print marketing and fulfilment firm Flow Group"},"content":{"rendered":"<p><a href=\"https:\/\/www.paladinmarketing.co.uk\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/05\/Paladin_Hub.gif\" class=\"lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/126;\"\/><\/a><\/p>\n<p>Print marketing and fulfilment firm Flow Group has announced its rebrand, which signals a new strategic marketing and visual trajectory for the company, following a string of recent acquisitions and expansions.<\/p>\n<p>Partnering with Leeds-based strategic marketing experts Fantastic Media to deliver the rebrand, Flow Group has invested in a new website, full brand overhaul, signage for its 16,000 sq ft Brighouse facility, and a refreshed marketing strategy courtesy of Fantastic.<\/p>\n<p>Formerly \u2018The Flow Group\u2019 the initial partnership sought to create a tactical marketing strategy, to assist Flow with their customer appeal and retention.<\/p>\n<p>However, a complete overhaul in operational structure and presentation to the public was required before this could be possible. This formed the basis of the rebranding approach.<\/p>\n<p>The rebrand has positioned Flow Group as the hero brand and brought a cohesive visual and structural approach among the group\u2019s brands, including Mr Flyer and Modern Bookbinders.<\/p>\n<p>It has also reduced the number of outwards facing branded services, to increase their brand awareness and recognition.<\/p>\n<p>Richard Standing, co-founder and managing director of Flow Group, said: \u201cThe rebrand has been a long time in the making, but we have enjoyed working with Fantastic, who have offered insight and perspective, translating our brand structure into exactly what we need.<\/p>\n<p>\u201cWe\u2019re excited to go forward with a more cohesive brand identity, and our strategy reflects this.<\/p>\n<p>\u201cOur customers will benefit from Flow\u2019s new look and simplified structure whilst maintaining the same drive for sustainability and strategic solutions that maximise their print marketing and fulfilment campaigns.\u201d<\/p>\n<p>Gary Pattison, director of strategy and insight at Fantastic Media, said: \u201cWhen Flow Group approached us to help with their marketing, we quickly realised that we needed to take a step back and look at how the organisation\u2019s brands were structured and how they should be positioned in the market.<\/p>\n<p>\u201cThe team at Flow completely embraced this approach and it\u2019s further proof that this working methodology works far better than fixating too quickly on activation without solid foundations.\u201d<\/p>\n<p>To explore the new website and discover Flow Group\u2019s capabilities, visit\u00a0<a href=\"http:\/\/tracking.fantasticmedia.co.uk\/tracking\/click?d=SlukrIV6iegE0YGNGXlBzVJyVoBvzSc6QYIa8oLwq27-TIeWNXwi399D7cB77IngY1JJyR2USHtzuMGjn07ZbQF8WGT14_d5JOBpWT7f3iaPl-qvODLjmMbknwcw1XKaL4dUOzLtY2CXFDQRjxkC7ko1\" target=\"_blank\" rel=\"noopener\">www.theflowgroup.co.uk<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Print marketing and fulfilment firm Flow Group has announced its rebrand, which signals a new strategic marketing and&hellip;\n","protected":false},"author":2,"featured_media":105752,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8814],"tags":[748,393,1123,4884,1860,16,15],"class_list":{"0":"post-105751","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leeds","8":"tag-britain","9":"tag-england","10":"tag-featured","11":"tag-great-britain","12":"tag-leeds","13":"tag-uk","14":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114516484885027398","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/105751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=105751"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/105751\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/105752"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=105751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=105751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=105751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}