concentrated specifically on women. <\/a><\/p>\nDr Wei highlighted that sports nutrition trials have focused on parameters such as speed, but studies involving women will need to assess other areas, including menstrual cycle regularity, bone health, energy metabolism and even the state of emotional health.<\/p>\n
On the other hand, an aging population also means greater opportunities for the elderly to take part in sports. <\/p>\n
At the same time, there are certain misconceptions around sports nutrition supplementation for the elderly.<\/p>\n
An example is protein supplementation. Dr Wei said that there were concerns about how greater protein intake could burden the kidneys. <\/p>\n
\u201cHowever, increasing research shows that the elderly are at a higher risk of developing sarcopenia. They require more protein to support their muscles,\u201d she said. \u201cThe sports nutrition needs for the elderly should not be overlooked to ensure a better quality of life.\u201d<\/p>\n
2) Precision sports nutrition <\/p>\n
Precision matters in sports nutrition due to differences in physiological characteristics, sporting activities and varying levels of sports intensity. <\/p>\n
On top of this, formulators can design products depending on individuals\u2019 health status, including their gastrointestinal absorption rate, to create differentiated products. <\/p>\n
\u201cThese factors together can form the design for product design,\u201d said Dr Wei. <\/p>\n
The microbiome, for example, is another area that researchers can explore when developing new products. <\/p>\n
While the human genome contains approximately 23,000 genes, the gut microbiome, which consists of 100 trillion microbes, contains about 2 to 3 million unique genes. <\/p>\n
Dr Wei believes that further research on this would help drive the development of differentiated precision nutrition for different individuals. <\/p>\n
3) Using data from digital wearables<\/p>\n
Technology advancement has allowed the widespread use of digital wearables and the real-time collection of different health markers – such as glucose levels, oxygen levels, and sleep quality. <\/p>\n
Dr Wei believes that advancements in digital wearables can serve as data for new product development. <\/p>\n
\u201cUnlike before, where wearables could only measure data limited to heart rate and blood glucose levels, there are a lot more indicators that can be measured nowadays, including sweat sensors…These modern technologies can help us develop products that meet the needs of the public.\u201d <\/p>\n
However, she also said that data should be used with caution due to a gap and lag time between real-time trends and data feedback.<\/p>\n
Using the continuous glucose monitor as an example, she cautioned against overt reliance on such tools and stressed that human analysis is still needed to derive a more accurate understanding of blood glucose readings. <\/p>\n
\u201cWe cannot design a product formula simply based on one set of readings recorded on the wearables and devices,\u201d she said. <\/p>\n
In this case, she advises formulators to monitor how athletes are reacting to nutritional products during their routine training and competition and design products accordingly. <\/p>\n
4) Taste, convenience, emotional value <\/p>\n
Conventionally, product taste, convenience and stability are the key factors that sports nutrition companies pay attention to when creating new products. However, there is another dimension that they can explore – the emotional value that their products bring to consumers. <\/p>\n
\u201cIn the past, companies tended to focus on what they could provide consumers in terms of taste and nutritional value. These days, I believe we have to think about the roles that we can play in consumers\u2019 lives,\u201d she said. \u201cIn fact, consumers buy not only our products, but also our values. If you are especially responsible and they think you are an ethical company, they will resonate with your products.\u201d <\/p>\n
For example, companies can design products that provide therapeutic relief, little moments of joy in life, or even involve consumers during the product design stage to show that they value consumers. <\/p>\n
On the other hand, with the growing recognition of foods that are conventionally used in Traditional Chinese Medicine, CPT is also exploring how such ingredients can be incorporated into sports nutrition products. <\/p>\n","protected":false},"excerpt":{"rendered":"Dr Wei Bing, deputy general manager of CPT\u2019s supply chain department, highlighted ongoing opportunities in China\u2019s sports nutrition…\n","protected":false},"author":2,"featured_media":1058907,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[4318],"tags":[290742,10281,56850,290743,290744,117370,259286,14035,222501,290745,3590,290746,82153,49086,34933,1630,104592,26338,105,38594,290747,114637,35327,122458,290748,147743,290749,4434,17742,290750,9394,1687,38602,229053,4712,12863,213094,120455,197,290751,290752,290753,290754,16,15,25002,6709,3137,198062],"class_list":["post-1058906","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-18-to-19-years","tag-action","tag-active-lifestyle","tag-athleticism","tag-bainbridge-island","tag-caucasian","tag-chinese-ethnicity","tag-cloud","tag-composite","tag-crop-top","tag-day","tag-digitally-generated-image","tag-effort","tag-exercising","tag-female","tag-fitness","tag-full-length","tag-grass","tag-health","tag-in-a-row","tag-jogger","tag-jogging","tag-jumping","tag-mid-air","tag-mixed-race-ethnicity","tag-motion","tag-multiple-image","tag-nutrition","tag-one-person","tag-one-young-adult-woman","tag-outdoors","tag-park","tag-repetition","tag-runner","tag-running","tag-series","tag-shorts","tag-side-view","tag-sky","tag-sports-clothing","tag-sun-visor","tag-three-people","tag-training-shoe","tag-uk","tag-united-kingdom","tag-united-states-of-america","tag-washington","tag-woman","tag-young-woman"],"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1058906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1058906"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1058906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1058907"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1058906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1058906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1058906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}