{"id":1061707,"date":"2026-07-01T11:36:22","date_gmt":"2026-07-01T11:36:22","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1061707\/"},"modified":"2026-07-01T11:36:22","modified_gmt":"2026-07-01T11:36:22","slug":"byan-set-to-open-first-flagship-store-in-london","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1061707\/","title":{"rendered":"Byan set to open first flagship store in London"},"content":{"rendered":"<p><strong>Spanish womenswear brand Byan is gearing up to open its first London flagship store on Chelsea\u2019s King\u2019s Road in October.<\/strong><\/p>\n<p><a rel=\"nofollow noopener\" href=\"https:\/\/www.theindustry.fashion\/ads\/source-ad-dt-pu-2\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/06\/720-x-300-industry.fashion.png\" class=\"no-lazy-load wp-post-image\" alt=\"\"  \/><\/a><\/p>\n<p><a rel=\"nofollow noopener\" href=\"https:\/\/www.theindustry.fashion\/ads\/source-ad-mob-pu\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/06\/300-x-250-px-Industry-Fashion.png\" class=\"no-lazy-load wp-post-image\" alt=\"\"\/><\/a><\/p>\n<p>It will mark the brand\u2019s first permanent space in the capital, following the success of a three-month pop-up boutique in Covent Garden, which opened in November 2025.<\/p>\n<p>The new 800 sq ft flagship will span two floors and will launch Byan\u2019s AW26 collection, marking a milestone for the brand\u2019s UK expansion.<\/p>\n<p>Byan founder and CEO Andrea Moragues said: \u201cOpening our first permanent London store marks an exciting new chapter in Byan\u2019s UK journey. King\u2019s Road is celebrated for its rich fashion heritage and vibrant creative community, making it the perfect home for our brand.<\/p>\n<p>\u201cWe\u2019re looking forward to welcoming customers into a space that not only showcases our collections but also brings the world of Byan to life. From interactive workshops and installations to exclusive in-store events, we want to create experiences that offer our community a deeper connection to the brand and everything we stand for.\u201d<\/p>\n<p>A former interior architect, Moragues founded Byan in 2018, drawing inspiration from her travels and passion for design. It was while in India, having moved there with her husband when he was assigned there for work, that she was inspired by its bustling markets, vibrant colours and \u201cextraordinary fabrics\u201d, prompting a career change.<\/p>\n<p>She began collaborating with local tailors and designing her first garments, pieces that would later shape the essence of Byan, which was conceived upon her return to Madrid.<\/p>\n<p>Since then, the brand has grown into an internationally recognised womenswear label, celebrated for its Spanish-made collections and premium fabrics with a made-to-last philosophy, \u201cprioritising product quality over quantity\u201d.<\/p>\n<p>Byan is also available at Liberty in London, in the brand\u2019s flagship store in Madrid, as well as on the Byan website, with prices ranging from \u00a3140 to \u00a3360.<\/p>\n","protected":false},"excerpt":{"rendered":"Spanish womenswear brand Byan is gearing up to open its first London flagship store on Chelsea\u2019s King\u2019s Road&hellip;\n","protected":false},"author":2,"featured_media":1061708,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7757],"tags":[748,291446,393,4884,257,16,15],"class_list":["post-1061707","post","type-post","status-publish","format-standard","has-post-thumbnail","category-london","tag-britain","tag-byan","tag-england","tag-great-britain","tag-london","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116844521633564366","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1061707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1061707"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1061707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1061708"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1061707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1061707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1061707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}