{"id":1064263,"date":"2026-07-02T18:21:19","date_gmt":"2026-07-02T18:21:19","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1064263\/"},"modified":"2026-07-02T18:21:19","modified_gmt":"2026-07-02T18:21:19","slug":"playstations-reputation-is-at-rock-bottom-where-do-we-go-from-here","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1064263\/","title":{"rendered":"PlayStation&#8217;s Reputation Is at Rock Bottom &#8211; Where Do We Go from Here?"},"content":{"rendered":"<p><a class=\"scanlines\" title=\"Reaction: PlayStation&#039;s Reputation Is at Rock Bottom - Where Do We Go from Here? 1\" href=\"https:\/\/images.pushsquare.com\/1294b32e6296f\/reaction-playstations-reputation-is-at-rock-bottom-where-do-we-go-from-here-1.large.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/07\/reaction-playstations-reputation-is-at-rock-bottom-where-do-we-go-from-here-1.900x.jpg\" width=\"900\" height=\"506\" alt=\"Reaction: PlayStation's Reputation Is at Rock Bottom - Where Do We Go from Here? 1\"\/><\/a> Image: Push Square<\/p>\n<p><a href=\"https:\/\/www.pushsquare.com\/news\/2026\/07\/reaction-playstations-burned-through-the-last-remaining-goodwill-of-its-fans\" rel=\"nofollow noopener\" target=\"_blank\">As I wrote yesterday<\/a>, fan sentiment in PlayStation is at its lowest ever ebb.<\/p>\n<p>My colleague Rob Ramsey alluded to this prior to last month\u2019s <a href=\"https:\/\/www.pushsquare.com\/tags\/state-of-play\" rel=\"nofollow noopener\" target=\"_blank\"><strong>State of Play<\/strong><\/a> show, arguing <a href=\"https:\/\/www.pushsquare.com\/features\/reaction-sonys-big-state-of-play-must-deliver-as-ps5-perception-sinks-to-an-all-time-low\" rel=\"nofollow noopener\" target=\"_blank\">Sony needed to deliver a banger<\/a> to revive perception of its flagging brand.<\/p>\n<p>I think <a href=\"https:\/\/www.pushsquare.com\/features\/reaction-leaks-robbed-state-of-play-of-its-biggest-surprise-but-show-still-spotlighted-many-ps5-games-ill-buy\" rel=\"nofollow noopener\" target=\"_blank\">its event was adequate<\/a> but I\u2019m not sure it did much to quell the dissatisfaction of enthusiasts. This week it decided to plunge its reputation by <a href=\"https:\/\/www.pushsquare.com\/news\/2026\/07\/playstation-consoles-to-stop-getting-disc-based-physical-releases-in-2028\" rel=\"nofollow noopener\" target=\"_blank\">killing physical games<\/a>.<\/p>\n<p>While I think it\u2019s <a href=\"https:\/\/www.pushsquare.com\/news\/2026\/07\/reaction-playstations-burned-through-the-last-remaining-goodwill-of-its-fans\" rel=\"nofollow noopener\" target=\"_blank\">important to criticise the company for its bad decisions<\/a>, I think we also need to consider where we go from here. Wallowing and whining will only get us so far.<\/p>\n<p>I don\u2019t expect an overnight recovery, and I will continue to hold the brand to account, but here\u2019s broadly the set of steps I expect from PlayStation next.<\/p>\n<p>PS Store Simply Must Improve<br \/>\n<a class=\"scanlines\" title=\"Reaction: PlayStation&#039;s Reputation Is at Rock Bottom - Where Do We Go from Here? 2\" href=\"https:\/\/images.pushsquare.com\/fe2a6cfaa5a9a\/reaction-playstations-reputation-is-at-rock-bottom-where-do-we-go-from-here-2.large.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/07\/reaction-playstations-reputation-is-at-rock-bottom-where-do-we-go-from-here-2.900x.jpg\" width=\"900\" height=\"506\" loading=\"lazy\" alt=\"Reaction: PlayStation's Reputation Is at Rock Bottom - Where Do We Go from Here? 2\"\/><\/a> Image: Push Square<\/p>\n<p>Ideally, I\u2019d like Sony to reverse its decision to stop making physical games, but I\u2019m concerned by the fact that <a href=\"https:\/\/www.pushsquare.com\/news\/2026\/07\/sonys-been-planning-all-digital-future-for-some-time-unlikely-to-reverse-decision-on-game-discs\" rel=\"nofollow noopener\" target=\"_blank\">one of its facilities has already started retraining staff<\/a> as it looks to manufacture other products.<\/p>\n<p>I think fans should keep the pressure on the company to change its stance, but if that\u2019s simply not possible, then I believe the <a href=\"https:\/\/www.pushsquare.com\/tags\/ps-store\" rel=\"nofollow noopener\" target=\"_blank\"><strong>PS Store<\/strong><\/a> is in need of a vast and swift upgrade.<\/p>\n<p>There\u2019s no doubt that Sony\u2019s digital storefront is among the worst and least flexible out of all the options, and if the company is going to force us to interact with it then it must take some necessary steps:<\/p>\n<ul>\n<li>The firm\u2019s refund policy is not fit for purpose and must be completely revised to at least be on par with its contemporaries, like Steam, which provide full refunds on digital games within a two-hour play window.<\/li>\n<li>Pricing must be more consistent across regions and territories. In some countries like Brazil, digital PS5 games cost significantly more than they do on Xbox or Switch.<\/li>\n<li>Sony must provide multiple avenues to purchase digital games, including a variety of vouchers from retailers. Currently it only sells PS Store credit top-ups.<\/li>\n<li>Additional and oft-requested functionality must be added to the PS Store, including the ability to gift games to other users, as well as fixes to wishlists.<\/li>\n<li>Improvements must be made to account security, especially in the wake of multiple accounts recently falling victim to <a href=\"https:\/\/www.pushsquare.com\/news\/2026\/05\/prominent-ps5-podcasters-account-hacked-social-engineering-concerns-amplified\" rel=\"nofollow noopener\" target=\"_blank\">social engineering scams<\/a>.<\/li>\n<\/ul>\n<p>Sony Must Communicate Clearly and Effectively<br \/>\n<a class=\"scanlines\" title=\"Reaction: PlayStation&#039;s Reputation Is at Rock Bottom - Where Do We Go from Here? 3\" href=\"https:\/\/images.pushsquare.com\/b8ebe1aab571c\/reaction-playstations-reputation-is-at-rock-bottom-where-do-we-go-from-here-3.large.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/07\/reaction-playstations-reputation-is-at-rock-bottom-where-do-we-go-from-here-3.900x.jpg\" width=\"900\" height=\"506\" loading=\"lazy\" alt=\"Reaction: PlayStation's Reputation Is at Rock Bottom - Where Do We Go from Here? 3\"\/><\/a> Image: Push Square<\/p>\n<p>I\u2019m certainly not advocating for Xbox-style engagement from PlayStation\u2019s upper-brass, but it\u2019s clear its hands-off approach is not fit for purpose anymore.<\/p>\n<p>The company has failed to engage with fans all generation, allowing toxic stories to linger and keeping its executives out of the public eye.<\/p>\n<p>While I don\u2019t believe we need to hear from bosses Hideaki Nishino or Hermen Hulst on a daily basis, I do believe it\u2019s important they address their audience, explaining decisions and outlining their plans in a clear and concise manner.<\/p>\n<p>Even if this is conducted through official channels, like the <a href=\"https:\/\/blog.playstation.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>PS Blog<\/strong><\/a>, it\u2019d represent an improvement on the stand-offish nature of the company today.<\/p>\n<p>PlayStation was at its best when it had engaged leaders like Shawn Layden, Andrew House, and Shuhei Yoshida serving as ambassadors. The company today is a shadow of its former self.<\/p>\n<p>PS6 Must Provide a Method to Play Physical Games<br \/>\n<a class=\"scanlines\" title=\"Reaction: PlayStation&#039;s Reputation Is at Rock Bottom - Where Do We Go from Here? 4\" href=\"https:\/\/images.pushsquare.com\/a224be2c3b2be\/reaction-playstations-reputation-is-at-rock-bottom-where-do-we-go-from-here-4.large.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/07\/reaction-playstations-reputation-is-at-rock-bottom-where-do-we-go-from-here-4.900x.jpg\" width=\"900\" height=\"507\" loading=\"lazy\" alt=\"Reaction: PlayStation's Reputation Is at Rock Bottom - Where Do We Go from Here? 4\"\/><\/a> Image: Gemma Smith \/ Push Square<\/p>\n<p>While the PS6 <a href=\"https:\/\/www.pushsquare.com\/news\/2026\/07\/ps6-will-be-a-digital-console-and-sony-has-huge-questions-to-answer-about-backwards-compatibility\" rel=\"nofollow noopener\" target=\"_blank\">looks poised to be a digital-only device<\/a>, Sony cannot abandon the decade of physical purchases fans have made for the PS5 and PS4.<\/p>\n<p>The company must provide an adequate solution to play these games, whether it\u2019s via an optional disc drive or some kind of physical-to-digital transfer programme.<\/p>\n<p>Furthermore, the company must communicate its solution clearly and effectively; there can be no room for ambiguity here. That goes hand-in-hand with the above, and executives who are able to address fans clearly and consistently.<\/p>\n<p>I do wonder how much <a href=\"https:\/\/www.pushsquare.com\/news\/2026\/06\/sony-cant-stop-hinting-at-the-portable-nature-of-ps6\" rel=\"nofollow noopener\" target=\"_blank\">the rumoured handheld aspect<\/a> of the PS6 is factoring into its plans here, as that\u2019s unlikely to support physical media at all. If that\u2019s the reason, then it would be beneficial for Sony to come out and communicate it, rather than take this cloak-and-dagger approach.<\/p>\n<p>Obviously all of the above needs to come alongside a company committed to delivering exceptional games, but among all of the chaos, I do have faith that titles like <a href=\"https:\/\/www.pushsquare.com\/games\/ps5\/marvels_wolverine\" rel=\"nofollow noopener\" target=\"_blank\">Marvel\u2019s Wolverine<\/a>, <a href=\"https:\/\/www.pushsquare.com\/games\/ps5\/god_of_war_laufey\" rel=\"nofollow noopener\" target=\"_blank\">God of War Laufey<\/a>, and <a href=\"https:\/\/www.pushsquare.com\/games\/ps5\/intergalactic_the_heretic_prophet\" rel=\"nofollow noopener\" target=\"_blank\">Intergalactic: The Heretic Prophet<\/a> are going to deliver.<\/p>\n<p>Sony needs to get back to an approach that lets its software sing, and stop shooting itself in the foot with unforced errors like we\u2019ve seen much of this generation.<\/p>\n<p>The above are just a handful of steps I think the company needs to take, but ideally I want it to go above and beyond to win back trust. This situation isn\u2019t irrecoverable, but it\u2019s going to take some real elbow grease as we move into the PS6 era and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"Image: Push Square As I wrote yesterday, fan sentiment in PlayStation is at its lowest ever ebb. My&hellip;\n","protected":false},"author":2,"featured_media":1064264,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7],"tags":[126,55,90438,8635,53,16,15],"class_list":["post-1064263","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-features","tag-ps5","tag-ps6","tag-reaction","tag-technology","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116851777438529556","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1064263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1064263"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1064263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1064264"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1064263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1064263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1064263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}