{"id":1072391,"date":"2026-07-06T17:05:19","date_gmt":"2026-07-06T17:05:19","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1072391\/"},"modified":"2026-07-06T17:05:19","modified_gmt":"2026-07-06T17:05:19","slug":"despite-eliminating-15-of-its-workforce-xbox-wants-a-billion-players-per-day","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1072391\/","title":{"rendered":"Despite Eliminating 15% of Its Workforce, Xbox Wants a Billion Players Per Day"},"content":{"rendered":"

\"Despite<\/a><\/p>\n

Xbox wants to \u201centertain more than a billion people per day\u201d as it moves forward with a dramatically downsized workforce<\/a>.<\/p>\n

In a memo<\/a>, CEO Asha Sharma said she \u201cknows\u201d the company can achieve this goal<\/a>, and that today\u2019s changes are part of a \u201cbigger future for Xbox, not a smaller one\u201d.<\/p>\n

She said: \u201cThe next decade of gaming will be larger, more global, and more creative than anything we’ve seen before. This year, we’ll invest as much in Xbox as we ever have, but we’ll invest with greater focus, greater discipline, and greater clarity, all in service of making Xbox where the world plays and creates.\u201d<\/p>\n

Exactly how she intends to achieve this goal is not outlined in her memo, but it\u2019s unlikely to be achieved through the vector of a single console alone. As a reminder, the Xbox Series X|S is estimated to have sold around ~35 million units globally.<\/p>\n

Sharma did touch on multiformat publishing in her letter, something the division has been walking back with console exclusivity confirmed for both Gears of War: E-Day<\/a> and Clockwork Revolution<\/a>.<\/p>\n

She explained:<\/p>\n

\n

\u201cWe entered Gen 9 with a smaller install base and a higher cost structure. To grow, we bet on Game Pass, multiplatform, and a broader portfolio of content. While those businesses have created meaningful value, they did not grow at the pace we expected. As that happened, our core business weakened, and we added more teams, more investment, and more time, hoping for a better outcome. And now the industry is facing the most severe hardware crisis in its history.\u201d<\/p>\n<\/blockquote>\n

I don\u2019t really see any indication of how Sharma intends to reach a billion players in her memo, although I\u2019d assume it involves deeper expansion into mobile and PC.<\/p>\n

As of around 2025<\/a>, Microsoft reported 500m monthly active users, but this number obviously includes any active Xbox login, from Solitaire<\/strong><\/a> through to Candy Crush<\/strong><\/a>. I\u2019d assume that\u2019s its path, although doubling the number won\u2019t be straightforward.<\/p>\n

[source ign.com<\/a>]<\/p>\n

\n
See Also<\/dt>\n
\n<\/dd>\n<\/dl>\n

\"Sammy<\/p>\n

As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He\u2019s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.<\/p>\n","protected":false},"excerpt":{"rendered":"Xbox wants to \u201centertain more than a billion people per day\u201d as it moves forward with a dramatically…\n","protected":false},"author":2,"featured_media":1072392,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7],"tags":[513,566,55,53,16,15,54],"class_list":["post-1072391","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-activision","tag-bethesda","tag-ps5","tag-technology","tag-uk","tag-united-kingdom","tag-xbox-game-studios"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116874128017680712","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1072391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1072391"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1072391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1072392"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1072391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1072391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1072391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}