{"id":107294,"date":"2025-05-16T21:28:09","date_gmt":"2025-05-16T21:28:09","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/107294\/"},"modified":"2025-05-16T21:28:09","modified_gmt":"2025-05-16T21:28:09","slug":"brazils-first-public-bitcoin-treasury-firm-emerges-is-meliuz-the-next-strategy","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/107294\/","title":{"rendered":"Brazil\u2019s first public Bitcoin treasury firm emerges: Is M\u00e9liuz the next Strategy?"},"content":{"rendered":"<ul>\n<li>M\u00e9liuz becomes Brazil\u2019s first publicly traded firm to adopt a Bitcoin treasury strategy.<\/li>\n<li>Company\u2019s BTC holdings rise to 320.3, boosting stock price by 116% since March.<\/li>\n<\/ul>\n<p>Brazilian fintech company M\u00e9liuz has taken a bold step into the crypto space by adopting a <a href=\"https:\/\/ambcrypto.com\/category\/bitcoin-news\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Bitcoin [BTC]<\/a> treasury strategy, becoming the country\u2019s first publicly traded firm to do so.<\/p>\n<p><strong>Brazil\u2019s M\u00e9liuz adopts Bitcoin treasury strategy<\/strong><\/p>\n<p>Following shareholder approval, the company confirmed the purchase of 274.52 BTC, valued at approximately $28.4 million, to push forward its existing Bitcoin holdings. <\/p>\n<p>Remarking on the same, Executive Chairman Israel Salmen <a href=\"https:\/\/x.com\/IsraelSalmen\/status\/1923134780214034680\" target=\"_blank\" rel=\"noopener nofollow external noreferrer\" data-wpel-link=\"external\">took<\/a> to X and noted,\u00a0<\/p>\n<blockquote>\n<p>\u201cHistoric day! Our shareholders have approved, by a wide majority, the transformation of M\u00e9liuz into the first Bitcoin Treasury Company listed in Brazil.\u201d<\/p>\n<\/blockquote>\n<p>For context, M\u00e9liuz acquired its Bitcoin holdings at an average price of $103,604, which yielded them a 600% return on the firm\u2019s initial crypto strategy.<\/p>\n<p> With this latest acquisition, M\u00e9liuz\u2019s total Bitcoin treasury stood at 320.3 BTC, valued at just over $33 million, building on its first purchase of 45.73 BTC made on the 6th of March. <\/p>\n<p>Providing more information, the company further <a href=\"https:\/\/ri.meliuz.com.br\/Download.aspx?Arquivo=houSN9OBsvJR19Vhr1egWw==&amp;linguagem=en\" target=\"_blank\" rel=\"noopener nofollow external noreferrer\" data-wpel-link=\"external\">added<\/a>,\u00a0<\/p>\n<blockquote>\n<p>\u201cA Bitcoin treasury company\u2019s main mission is to accumulate Bitcoin in an accretive way for shareholders, using its cash generation and corporate and capital market structures to increase exposure to the asset over time.\u201d\u00a0<\/p>\n<\/blockquote>\n<p>Impact on M\u00e9liuz<\/p>\n<p>Since initiating its Bitcoin treasury strategy in early March, M\u00e9liuz has seen its stock price soar by 116%, climbing from $0.68 to $1.47.\u00a0<\/p>\n<p>This price rally mirrors trends seen with early adopters like MicroStrategy and Metaplanet, whose shares similarly surged following Bitcoin accumulation. <\/p>\n<p>That being said, Salmen further emphasized that M\u00e9liuz\u2019s Bitcoin purchases are now embedded in its core business strategy, positioning it as the first publicly listed Bitcoin treasury firm in Latin America. <\/p>\n<p>Therefore, while M\u00e9liuz is gaining traction, regional competitor MercadoLibre still <a href=\"https:\/\/bitcointreasuries.net\/entities\/mercadolibre\" target=\"_blank\" rel=\"noopener nofollow external noreferrer\" data-wpel-link=\"external\">holds<\/a> a larger reserve, 570 BTC valued at $59.2 million, after adding 157.7 BTC to its treasury on the 31st of March.<\/p>\n<p>Other nations are ramping up their crypto adoption<\/p>\n<p>This highlights that the global crypto race is intensifying, with nations stepping up as the U.S. accelerates its efforts to establish dominance. <\/p>\n<p>New York City, under Mayor Eric Adams\u2019 pro-crypto leadership, is <a href=\"https:\/\/ambcrypto.com\/trump-jr-shuts-down-rumors-of-launching-truth-social-memecoin\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">actively<\/a> working to reclaim its position as a leading digital asset hub. <\/p>\n<p>Meanwhile, Switzerland has <a href=\"https:\/\/eng.ambcrypto.com\/switzerland-weighs-btc-reserves-could-this-spark-a-global-trend\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">entered<\/a> the spotlight by contemplating the inclusion of Bitcoin in its national reserves.\u00a0<\/p>\n<p> These developments come as Bitcoin trades at $103,611.21, up 1.33% in the last 24 hours as per <a href=\"https:\/\/coinmarketcap.com\/currencies\/bitcoin\/\" target=\"_blank\" rel=\"noopener nofollow external noreferrer\" data-wpel-link=\"external\">CoinMarketCap<\/a>. <\/p>\n<p>With bullish technical indicators reinforcing upward momentum, it\u2019s clear that global competition is fueling renewed confidence in the crypto market.\u00a0<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\tNext: <a href=\"https:\/\/ambcrypto.com\/all-tron-cohorts-now-in-profit-can-a-trx-etf-keep-the-rally-alive\/\" rel=\"prev noopener\" data-wpel-link=\"internal\" target=\"_blank\">All Tron cohorts now in profit \u2013 Can a TRX ETF keep the rally alive?<\/a>\t\t\t\t\t\t\t\t\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"M\u00e9liuz becomes Brazil\u2019s first publicly traded firm to adopt a Bitcoin treasury strategy. Company\u2019s BTC holdings rise to&hellip;\n","protected":false},"author":2,"featured_media":107295,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[52,51,16,15],"class_list":{"0":"post-107294","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-ambcrypto","9":"tag-business","10":"tag-uk","11":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114519638198236782","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/107294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=107294"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/107294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/107295"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=107294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=107294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=107294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}