{"id":108315,"date":"2025-05-17T06:24:14","date_gmt":"2025-05-17T06:24:14","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/108315\/"},"modified":"2025-05-17T06:24:14","modified_gmt":"2025-05-17T06:24:14","slug":"how-easy-is-it-for-chinese-exporters-to-pivot-to-other-markets","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/108315\/","title":{"rendered":"How easy is it for Chinese exporters to pivot to other markets?"},"content":{"rendered":"<p>The Xiangguang Hats company from China\u2019s southern Guangdong province is one exporter able to expand beyond the U.S. market.<\/p>\n<p>It started when President Donald Trump imposed tariffs on certain Chinese exports in 2018 during his first term. Xiangguang\u2019s hats, which include baseball hats, trucker hats and cartoon bear hats with floppy ears, faced an extra 20% duties.<\/p>\n<p>Back then, 40% of Xiangguang\u2019s sales were to the U.S.<\/p>\n<p>\u201cBut now, we sell mainly to South Africa, to big brands like supermarkets. So, our sales to the U.S. have dropped a lot \u2014 to about 15%,\u201d Xiangguang owner, Wu Qizhen, told Marketplace at a recent Shanghai trade show.<\/p>\n<p>The U.S. remains a major destination for Chinese exports but the market has been shrinking from <a class=\"externallink\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/finance.sina.cn\/2025-04-07\/detail-ineshzpx7924432.d.html?vt=4&amp;pos=108&amp;his=0\">19% in 2018 to just under 15% last year<\/a>. <\/p>\n<p>Trade between the two countries is set to go down further. At the start of Trump\u2019s second term, the president imposed sky-high tariffs on Chinese exports of 145%. <a class=\"interallink\" href=\"https:\/\/www.marketplace.org\/story\/2025\/05\/12\/the-us-and-china-reached-a-new-trade-deal-what-does-it-mean\" target=\"_blank\" rel=\"noopener\">The two sides have agreed to take a temporary pause<\/a> while they hammer out a trade deal. The U.S. tariff rate on most Chinese goods has been temporarily reduced to 30%, plus existing duties. At the same time, China cut its retaliatory tariffs on American exports from 125% to 10%. This is on top of the 10% to 15% retaliatory duties on American products, such as coal and agricultural goods.<\/p>\n<p>Throughout this trade war, the Chinese government\u2019s message to its own exporters has been that U.S. tariffs on Chinese products will hurt but<a class=\"externallink\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/en.people.cn\/n3\/2025\/0414\/c90000-20301540.html\"> \u201cthe sky won\u2019t fall.\u201d<\/a> Chinese officials have encouraged manufacturers to sell to other countries or <a class=\"externallink\" title=\"\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/wave.publicradio.org\/employee_hub\/knowledge_vault\/marketplace\/marketplace_wiki\">to the domestic market<\/a>.<\/p>\n<p>However, pivoting away from the U.S. market doesn\u2019t work for every Chinese product, according to Cameron Johnson, a Shanghai-based supply chains expert with Tidalwave Solutions.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/05\/cb25f5-20250514-a-steering-wheel-on-display-at-the-shanghai-auto-show-600.jpg\" alt=\"A steering wheel on display at the Shanghai auto show\"\/><\/p>\n<p>China is a manufacturing powerhouse because it dominates every part of the supply chain, from raw materials, components such as steering wheels, to finished goods.<\/p>\n<p>Charles Zhang\/Marketplace<\/p>\n<p>He said while the share of Chinese exports headed to the U.S. is going down, China\u2019s trade with neighboring Southeast Asia is up.<\/p>\n<p>\u201cA lot of it is Chinese companies and firms who moved supply chains or factories from China to Southeast Asia to supply the U.S. market,\u201d Johnson said.<\/p>\n<p>He said China exports raw materials and components to Southeast Asia because the Chinese dominate the entire supply chain. Then Southeast Asian factories manufacture the products for the U.S.<\/p>\n<p>\u201cAll you need to do is look at Apple and the iPhone or the MacBook, and regardless of the fact that it&#8217;s made in Vietnam or India, most of those parts come from either China or Taiwan \u2026 and they&#8217;re just merely assembled,\u201d he said.<\/p>\n<p>That is partly why<a class=\"externallink\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.whitehouse.gov\/presidential-actions\/2025\/04\/regulating-imports-with-a-reciprocal-tariff-to-rectify-trade-practices-that-contribute-to-large-and-persistent-annual-united-states-goods-trade-deficits\/\"> Trump also proposed high tariffs<\/a> ranging from<a class=\"externallink\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.whitehouse.gov\/wp-content\/uploads\/2025\/04\/Annex-I.pdf\"> 30% to over 40% and on countries like Vietnam, Cambodia and Indonesia<\/a> to prevent Chinese goods from just rerouting on the way to the U.S. <a class=\"externallink\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.abc.net.au\/news\/2025-04-10\/trump-pauses-reciprocal-tariffs-what-we-know\/105159728\">That plan is on pause for now<\/a>.<\/p>\n<p>For parts suppliers like eastern Zhejiang province\u2019s Daheng Electric, it is much harder to turn away from the U.S. market.<\/p>\n<p>The firm manufactures air conditioning pull-out disconnect switches, which owner Chen Xiaosheng said are mainly used by HVAC systems in the U.S. and not so much in other regions.<\/p>\n<p>He has spent a lot of time and money getting the right safety certification to sell to the American market.<\/p>\n<p>\u201cMy life won\u2019t change drastically if we don\u2019t sell to the U.S. market, but it would be a waste of money for that certification,\u201d Chen said.<\/p>\n<p>He plans to avoid the U.S. tariffs on China by assembling the switches in Malaysia. The proposed tariff rate there is<a class=\"externallink\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.whitehouse.gov\/wp-content\/uploads\/2025\/04\/Annex-I.pdf\"> lower at 24%<\/a> \u2014 but that is also paused.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/05\/87d583-20250514-man-in-front-of-a-display-of-automobile-springs-600.jpg\" alt=\"Man in front of a display of automobile springs at the Shanghai auto show\"\/><\/p>\n<p>Jia Wenzheng said his firm will start manufacturing automobile springs in Germany and Mexico to be closer to customers in Europe and North America.<\/p>\n<p>Charles Zhang\/Marketplace<\/p>\n<p>Chen wants to keep his American clients happy. A big reason is because U.S. importers pay on time,<a class=\"interallink\" href=\"https:\/\/www.marketplace.org\/story\/2020\/06\/23\/china-chasing-debt-after-covid19-lockdown\" target=\"_blank\" rel=\"noopener\"> which is very important for Chinese companies like his in terms of cash flow<\/a>.<\/p>\n<p>\u201cThere is no payment problem if we sell to the U.S. or overseas. Once I send the products, I get paid on time. But it\u2019s different if we sell in China. Payment delays here are far too common,\u201d Chen said.<\/p>\n<p>He added that no one buys as many high-quality products, with bigger profit margins, as Americans.<\/p>\n<p>That factor is attractive to manufacturers who say China\u2019s market is super competitive, such as Shanghai Techengin Machinery and Electronics Equipment. The firm produces all types of springs used in cars.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/05\/e648ed-20250514-a-pullout-disconnect-switch-on-display-at-a-refrigeration-trade-show-in-shanghai-600.jpeg\" alt=\"A pullout disconnect switch on display at a refrigeration trade show in Shanghai\"\/><\/p>\n<p>The manufacturer of this pullout disconnect switch said these products are mostly used in HVAC systems in the U.S. and doesn&#8217;t really have a market elsewhere.<\/p>\n<p>Charles Zhang\/Marketplace<\/p>\n<p>Sales director Jia Wenzheng said the company\u2019s plan is to expand manufacturing overseas to be closer to customers in Europe and North America.<\/p>\n<p>\u201cOur parent company, Meili, bought a German factory last December. We\u2019ve also chosen a site in Mexico,\u201d Jia said.<\/p>\n<p>Their springs eventually go into American cars.<\/p>\n<p>\u201cYou can take the supply chain out of China, but you can&#8217;t take China out of the supply chain,\u201d Johnson said.<\/p>\n<p>China and the U.S. may sometimes sound like they\u2019re heading for a nasty divorce, but it is not easy to decouple.<\/p>\n<p>Now that the U.S. tariffs are temporarily lowered, American importers are expected to stockpile goods from China.<\/p>\n<p>Additional research by Charles Zhang<\/p>\n<p>Related Topics<\/p>\n","protected":false},"excerpt":{"rendered":"The Xiangguang Hats company from China\u2019s southern Guangdong province is one exporter able to expand beyond the U.S.&hellip;\n","protected":false},"author":2,"featured_media":108316,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3091],"tags":[49414,51,1395,8031,1214,2441,16,15,8013],"class_list":{"0":"post-108315","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-markets","8":"tag-american-consumers","9":"tag-business","10":"tag-china","11":"tag-china-manufacturing","12":"tag-exports","13":"tag-markets","14":"tag-uk","15":"tag-united-kingdom","16":"tag-us-china-trade-war"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114521745940887655","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/108315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=108315"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/108315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/108316"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=108315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=108315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=108315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}