{"id":108374,"date":"2025-05-17T06:54:08","date_gmt":"2025-05-17T06:54:08","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/108374\/"},"modified":"2025-05-17T06:54:08","modified_gmt":"2025-05-17T06:54:08","slug":"this-london-label-turned-my-old-jeans-into-summer-slingbacks","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/108374\/","title":{"rendered":"This London Label Turned My Old Jeans Into Summer Slingbacks"},"content":{"rendered":"<p>In life, there are a few notable moments that reroute the course. Leaving school, moving out \u2013 or, in my case, a very tall and glamorous woman offering me a guiding principle at the tender age of ten: \u201cLiv, whatever you do, you must always buy the shoes.\u201d<\/p>\n<p>It\u2019s perhaps the sole piece of advice I\u2019ve clung to as an adult, with an ever-proliferating pile of <a href=\"https:\/\/www.vogue.co.uk\/article\/jelly-shoe-trend\" target=\"_blank\" rel=\"noopener\">jelly flats<\/a>, <a href=\"https:\/\/www.vogue.co.uk\/article\/ballerina-shoes-heels\" target=\"_blank\" rel=\"noopener\">ballerinas<\/a>, <a href=\"https:\/\/www.vogue.co.uk\/article\/carel-kina-summer-shoe\" target=\"_blank\" rel=\"noopener\">mary-janes<\/a> and <a href=\"https:\/\/www.vogue.co.uk\/article\/cowboy-boots-women-how-to-wear\" target=\"_blank\" rel=\"noopener\">cowboy boots<\/a> now serving as stone-cold evidence. So what if I haven\u2019t worn those banana-shaped heels in more than five years? Unless I decide to undergo some sort of unusual bone-lengthening procedure, my feet aren\u2019t going to change in size \u2013 and so their day, too, will come. And when it does, I\u2019ll be glad I added them to the archive, rather than subscribing to the popular capsule wardrobe mindset. (Although, I\u2019ve never managed to practice restraint when faced with any item of clothing I like the look of.)<\/p>\n<p>Olivia Allen<\/p>\n<p>Another thing I\u2019ve accumulated slightly too enthusiastically? Jeans. For years, I had no more than two pairs on rotation \u2013 and then, within the space of six months, I somehow ended up with a wardrobe overflowing with denim in every imaginable wash and cut. And so, when I discovered there was a brand in London \u2013 <a data-offer-url=\"https:\/\/www.instagram.com\/florrielondonofficial\/\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.instagram.com\/florrielondonofficial\/&quot;}\" href=\"https:\/\/www.instagram.com\/florrielondonofficial\/\" rel=\"nofollow noopener\" target=\"_blank\">Florrie<\/a> \u2013 that actively transforms surplus denim into the kind of heels that would make Carrie Bradshaw weep, I was once again reminded of the sage counsel I received as a child.<\/p>\n<p>Florrie was founded by <a data-offer-url=\"https:\/\/www.instagram.com\/florriedowley\/?hl=en\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.instagram.com\/florriedowley\/?hl=en&quot;}\" href=\"https:\/\/www.instagram.com\/florriedowley\/?hl=en\" rel=\"nofollow noopener\" target=\"_blank\">Florrie Dowley<\/a> \u2013 a former Aquazzura designer \u2013 in February 2024, with the intention of creating something a little more in step with British style. \u201cI didn\u2019t recognise anyone I knew in the customer Aquazzura was designing for,\u201d she tells me over dinner. \u201cThe London girl wants something she can walk in, go on the tube in, wear with jeans.\u201d In other words: laid-back, wearable, chic. Even better is that they\u2019re sustainable.<\/p>\n<p>The idea to use second-hand denim came straight from Dowley\u2019s own wardrobe, which was cram-full with just enough jeans to dress an entire <a href=\"https:\/\/www.vogue.co.uk\/article\/beyonce-cowboy-carter-outfit-inspiration\" target=\"_blank\" rel=\"noopener\">Cowboy Carter<\/a> stadium. \u201cWith some careful cutting, ironing and stitching by artisans in our Florence atelier, the first Lucia mule was born from a pair of old Levi\u2019s.\u201d That initial experiment has now grown into a signature of the brand, with each shoe crafted from donated denim. \u201cWe received so many pairs of jeans that we have enough for hundreds more shoes,\u201d Dowley adds.<\/p>\n<p>On Wednesdays, we wear double denim.<\/p>\n<p>Morgan Cronin-Webb<\/p>\n<p>Road testing the Lucia Mules.<\/p>\n<p>Morgan Cronin-Webb<\/p>\n<p>To prove the point, Florrie offered to take a pair of my old crusties and rework them into the most perfect pair of summer slingbacks I\u2019ve ever seen. And while the business isn\u2019t yet at the scale to provide this bespoke service for everyone \u2013 I think Dowley took pity on me \u2013 the brand does continue to run a healthy donation scheme, meaning you can rest easy in the knowledge that each new heel purchased started out as someone else\u2019s cast-offs.<\/p>\n<p>To that end: if you\u2019re a shoe lover with hoarder tendencies (and a growing conscience), consider this article a sign to give your old indigos a new lease of life. I, for one, am thrilled. Instead of another pair of jeans taking up space, I now have another shoe taking up space \u2013 which, I think, is exactly what Carrie Bradshaw would want.<\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"In life, there are a few notable moments that reroute the course. Leaving school, moving out \u2013 or,&hellip;\n","protected":false},"author":2,"featured_media":108375,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7757],"tags":[748,393,2584,4884,257,16,15],"class_list":{"0":"post-108374","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-london","8":"tag-britain","9":"tag-england","10":"tag-fashion","11":"tag-great-britain","12":"tag-london","13":"tag-uk","14":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114521863791058242","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/108374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=108374"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/108374\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/108375"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=108374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=108374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=108374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}