{"id":1086091,"date":"2026-07-13T07:33:52","date_gmt":"2026-07-13T07:33:52","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1086091\/"},"modified":"2026-07-13T07:33:52","modified_gmt":"2026-07-13T07:33:52","slug":"wax-london-expands-fenwick-partnership-with-new-kingston-concession","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1086091\/","title":{"rendered":"Wax London expands Fenwick partnership with new Kingston concession"},"content":{"rendered":"

Following the success of its concession at Fenwick in Newcastle, Wax London is expanding the partnership with a new 500 sq ft space in the retailer\u2019s department store in Kingston upon Thames.<\/strong><\/p>\n

The space has been designed with the same attention to detail Wax London is known for, including custom rails, dark tinted acrylic tops and a vintage 16-drawer oak glazed haberdashery counter giving the concession \u201ca warm, considered feel\u201d, while a wall mounted lightbox adds a clean, modern contrast.<\/p>\n

Roger Wightman, Managing Director of Wax London, said: \u201cAfter our success in Newcastle, opening in Kingston was a simple decision. We’ve found a new customer at Fenwick with a real appetite for what Wax London stands for, and that connection to the brand feels genuinely exciting.<\/p>\n

\u201cTo see the concession model growing with such strong presence across the country is something we’re incredibly proud of \u2013 and a big thank you to everyone who has made it possible.\u201d<\/p>\n

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Stephen Ayres, Concessions Director at Fenwick, added: \u201cAt Fenwick, we are focused on curating a compelling and differentiated brand mix for our customers, and Wax London is a fantastic example of this.<\/p>\n

\u201cSince launching in Newcastle, the brand has demonstrated a strong affinity with our customer base, making Kingston a natural next step in the partnership. Wax London’s commitment to quality, craftsmanship and contemporary British design aligns perfectly with the modern menswear offer we continue to build across our stores.<\/p>\n

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\u201cWe are delighted to welcome the brand to Kingston and look forward to seeing it become part of the store’s fashion destination.\u201d<\/p>\n

At the heart of the floor plan of the new concession sits a central styling area, framed by side-hang wall rails and freestanding floor units. The existing balustrade glass panels have been treated with an orange-tint film, \u201ca quiet nod to the brand\u2019s earthy, sun-warmed palette\u201d.<\/p>\n

Founded in 2015, Wax London unveiled its first ever in-store pop-up in Harrods, Knightsbridge, in May, described as \u201can exciting next step in its continued growth\u201d, with further pop-up opportunities also now being considered to drive further brand awareness.<\/p>\n

Wax London currently operates five standalone UK stores, four of which are in London – on Soho\u2019s Berwick Street, which was the first to open in 2023, Covent Garden\u2019s Neal Street (2024), Spitalfields (2024), Canary Wharf (2025), as well as its first store outside of the capital in Victoria Leeds, which opened in October 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"Following the success of its concession at Fenwick in Newcastle, Wax London is expanding the partnership with a…\n","protected":false},"author":2,"featured_media":1086092,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7757],"tags":[748,393,91897,296970,4884,257,16,15,152105],"class_list":["post-1086091","post","type-post","status-publish","format-standard","has-post-thumbnail","category-london","tag-britain","tag-england","tag-fenwick","tag-fenwick-in-newcastle","tag-great-britain","tag-london","tag-uk","tag-united-kingdom","tag-wax-london"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116911518267383464","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1086091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1086091"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1086091\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1086092"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1086091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1086091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1086091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}