{"id":1088384,"date":"2026-07-14T09:38:18","date_gmt":"2026-07-14T09:38:18","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1088384\/"},"modified":"2026-07-14T09:38:18","modified_gmt":"2026-07-14T09:38:18","slug":"paula-radcliffe-buys-lincolnshire-business-behind-immufix-supplement","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1088384\/","title":{"rendered":"Paula Radcliffe buys Lincolnshire business behind Immufix supplement"},"content":{"rendered":"\n

When athlete Paula Radcliffe went for a run through the Lincolnshire<\/a> countryside, she was amazed to spot a small business that changed her life.<\/p>\n

The one-time world record holder for the women\u2019s marathon has taken a daily supplement called Immufix for more than quarter of a century, and the company\u2019s home is at the King Street Industrial Estate, Langtoft<\/a>.<\/p>\n

Paula and her husband, Gary Lough, who have lived in Monaco for many years, were staying with friends Phillippa and James Spilsbury, whose home is in West Deeping<\/a>.<\/p>\n

\"PaulaPaula Radcliffe with Immufix. Photo: Supplied<\/p>\n

Phillippa said: \u201cWhen Paula returned from her run she said, \u2018You\u2019ll not believe it, but the drink I used to help my marathon performance is made about half a mile from your house\u2019.<\/p>\n

\u201cWe got talking about it, and Paula suggested I should try it too, as it might help my Crohn\u2019s disease. It proved to be a game-changer for me.\u201d<\/p>\n

Paula has been taking Immufix since about 2002. Following a tough training regime for the European Championships and the Commonwealth Games, she fell ill and was later diagnosed with post-viral fatigue.<\/p>\n

Heptathlete Denise Lewis introduced Paula to Brian Welsby, a biochemist who had come up with the Immufix formula as a supplement to support the body\u2019s immune system.<\/p>\n

\"PhillippaPhillippa and James Spilsbury, of Immufix. Photo: Supplied<\/p>\n

From that meeting, Brian went on to advise Paula on all her training and protein drinks, and Paula has taken a scoop of Immufix powder morning and night, mixed into a glass of water.<\/p>\n

It is designed to provide vitamins A through to K, folic acid, and the minerals calcium, magnesium, iron, potassium, selenium and more. The idea behind it is to reduce fatigue and speed up recovery.<\/p>\n

Paula is convinced it has supported her health and athletic training over the years.<\/p>\n

So convinced, earlier this year she, Gary, Phillippa and James, and two other mutual friends, Mark and Caroline Braid, purchased the business and have relaunched Immufix with a new website and packaging.<\/p>\n

Speaking to LincsOnline<\/a> about what motivated them to buy a business, Paula said: \u201cWhen I first started taking Immufix, it seemed to work really well for me and I was back at the European Cross Country Championships by the end of that year.\u201d<\/p>\n

\u201cI started to recommend Immufix to other people, including my mum, who was having cancer treatment, and my daughter, who also went through chemotherapy.\u201d<\/p>\n

Six years ago, Paula\u2019s daughter, then aged 13, was diagnosed with ovarian cancer and recovered, following medical treatment.<\/p>\n

It was only after Phillippa and James left Monaco to live in West Deeping that Paula became aware of the proximity of their new home to the \u2018home of Immufix\u2019.<\/p>\n

\u201cGary and I had thought the area around King Street looked familiar when we went through it in the car,\u201d said Paula.<\/p>\n

\u201cIt\u2019s near a crossroads and I suddenly realised it was a place I had been to before, and that this was where I had been ordering my Immufix from.\u201d<\/p>\n

The company they bought sells a number of sport nutrition products, including energy drinks and endurance event meals.<\/p>\n

But the new directors are making Immufix their immediate focus, relaunching the product with a new website, immufix.com, and promotional videos by Paula and husband Gary. They sell a month\u2019s supply of Immufix for \u00a365, with a 20% discount for a three-month order.<\/p>\n

Paula says she is a fan of the vanilla flavour, and her husband, himself a former middle distance runner who has coached Mo Farah, prefers the orange. Their 15-year-old son also takes it daily.<\/p>\n

\u201cI\u2019ve introduced a lot of people to it, particularly during covid,\u201d said Paula. \u201cBut there is huge potential for it to be known more widely.<\/p>\n

\u201cIt contains nothing your body would consider to be \u2018waste\u2019 and there is nothing in it that isn\u2019t natural. Your body recognises it as \u2018food\u2019.<\/p>\n

\u201cEveryone takes it in my family and that\u2019s why I\u2019m passionate about it. I feel extremely fortunate that Brian found me, through Denise.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"When athlete Paula Radcliffe went for a run through the Lincolnshire countryside, she was amazed to spot a…\n","protected":false},"author":2,"featured_media":1088385,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[4318],"tags":[10992,171892,51,4080,2082,171894,105,35985,224347,4434,171893,83509,16,15],"class_list":["post-1088384","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-athletics","tag-bourne","tag-business","tag-celebrities","tag-consumer","tag-deepings","tag-health","tag-lincs-homepage","tag-lincs-surrounding-area","tag-nutrition","tag-stamford","tag-syndicate","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116917666422710080","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1088384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1088384"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1088384\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1088385"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1088384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1088384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1088384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}