{"id":1095620,"date":"2026-07-17T21:40:14","date_gmt":"2026-07-17T21:40:14","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1095620\/"},"modified":"2026-07-17T21:40:14","modified_gmt":"2026-07-17T21:40:14","slug":"americas-enterprising-spirit-is-booming-after-decades-long-slump","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1095620\/","title":{"rendered":"America\u2019s Enterprising Spirit Is Booming After Decades-Long Slump"},"content":{"rendered":"<p class=\"css-18blb2c e1me5xab0\">Cassidy Winkler was working as a flight attendant on private jets when inspiration struck.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">It was the offseason for the professional hockey players she helped ferry around, and things at her job were slow. Eager for a diversion and missing the Pilates she had come to love as a college student, she went searching for studios near her home in Madison, Wis., but couldn\u2019t find any.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">\u201cThat\u2019s when I came up with the idea,\u201d she said.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">She started researching how to start her own boutique Pilates business, including what kind of training instructors would need. By early 2025 \u2014 and with assistance from chatbots including ChatGPT \u2014 she had come up with a name, Revel Method Pilates, a logo and a plan.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">Soon, Ms. Winkler, 26, had opened studios in Lake Geneva, Madison and Monona. She now has 65 employees and is set to unveil a fourth studio this year.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">Across the country, founders like Ms. Winkler are powering an entrepreneurial renaissance.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">Jump-started by the pandemic, when a confluence of factors including mass layoffs and remote work led to a flood of business creation, and supercharged by the rise of artificial intelligence, start-up activity is booming <a class=\"css-povzk\" href=\"https:\/\/www.nytimes.com\/2017\/09\/20\/business\/economy\/startup-business.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">after a decades-long slump<\/a>.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">Americans filed 5.7 million applications last year to start new businesses, <a class=\"css-povzk\" href=\"https:\/\/www.census.gov\/econ\/bfs\/current\/index.html\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">according to the Census Bureau<\/a>, the most in the two decades the government has kept track. New business applications through the first half of this year continued to climb.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">The strong run of business creation is one of the most surprising and welcome economic developments of the post-pandemic era. New businesses help drive innovation and productivity growth. Although many fail or remain small, some could develop into giants that spur job growth for years to come.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">\u201cThe sustained high rate of both main street and growth-oriented entrepreneurship over the past five years is a piece of super good news about the future of the economy,\u201d said Scott Stern, an economist at the Massachusetts Institute of Technology.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">Data on the number of business formed each year lags, so it will take time to determine whether the increase in new business applications translates to a rise in real-world businesses and hiring. In 2023, the most recent year for which the data is available, half a million businesses formed, according to the Census Bureau. That was down slightly from the previous year but broadly consistent with an upward trend.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">Economists offer a range of factors that could explain the surge in entrepreneurship. First, layoffs during the pandemic left millions of Americans without traditional work and pushed some people to start businesses of their own. Generous government stimulus benefits and low interest rates lessened the financial burden. The pandemic may also have led to a realignment of priorities that made would-be entrepreneurs more willing to pursue long-harbored fantasies.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">More recently, there are signals that A.I. is adding fuel.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">A <a class=\"css-povzk\" href=\"https:\/\/conference.nber.org\/conf_papers\/f238865.pdf\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">recent paper from economists<\/a> at the University of British Columbia and the Stockholm School of Economics found that generative A.I. was \u201cspurring entrepreneurial activity\u201d in the United States, both by giving rise to new ventures built around the technology and by making it cheaper to start enterprises.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">\u201cA.I. tools can do very many different things very well,\u201d said Jan Bena, an associate professor at the University of British Columbia and one of the study\u2019s authors. \u201cThat\u2019s the reason why you see so much entry.\u201d<\/p>\n<p class=\"css-18blb2c e1me5xab0\">According to a <a class=\"css-povzk\" href=\"https:\/\/res.cloudinary.com\/dja3z8nt6\/image\/upload\/v1778711978\/Gusto_The_AI_Advantage_PDF_V3_dgik5h.pdf\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">recent report from Gusto<\/a>, a small-business payroll and benefits service, nearly 60 percent of founders on its platform who started businesses last year said they used A.I., and half said the technology made it cheaper and faster.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">The technology appears to be greasing the path for entrepreneurs, removing some barriers and allowing them to get their enterprises off the ground more quickly. Chatbots are effectively serving as virtual collaborators that can answer questions, carry out tasks and write code.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">Ms. Winkler, the founder of Revel Method Pilates, said she used A.I. to refine her communications with clients, conduct research and develop marketing. She often turns to chatbots for advice when she isn\u2019t feeling confident about a new concept and considers A.I. an indispensable thought partner.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">\u201cI don\u2019t know how people did business prior to A.I. some days,\u201d she said.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">Census data shows that the rise in business applications has been driven by start-ups that are not likely to hire workers rather than by those that are. That, some economists believe, is more evidence that A.I. is eviscerating obstacles to entrepreneurship.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">Ernie Tedeschi, the chief economist at Stripe, a financial tech firm, said the government\u2019s data, as well as an analysis of Stripe users, indicated a <a class=\"css-povzk\" href=\"https:\/\/www.stripeeconomics.com\/p\/the-age-of-the-solopreneur\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">jump in solo entrepreneurs<\/a> who might be using A.I. for tasks that once required human employees.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">\u201cWe think that A.I. is actually assisting people with starting their own business,\u201d he said.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">A.I. also seems to be propelling a rush of new businesses related to the technology itself. <a class=\"css-povzk\" href=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/10438599.2026.2646221\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">A paper<\/a> that studied filings from 2004 to 2023 found that A.I.-related business applications grew rapidly toward the end of that period.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">And business applications since the beginning of 2025 have soared in sectors that are heavily exposed to A.I., including information and professional, scientific and technical services.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">\u201cStart-ups are drawn to innovation,\u201d said John Haltiwanger, a University of Maryland economist and an expert in business formation and economic dynamism. \u201cI do think this is related to a technological wave.\u201d<\/p>\n<p class=\"css-18blb2c e1me5xab0\">That was the case for Arjun Lalwani and Helly Shah, who started an automated mortgage broker called Ralo last year.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">In their previous jobs at Google, both Mr. Lalwani, 28, and Ms. Shah, 27, saw firsthand the capabilities of A.I. models. Both were also frustrated with their experiences obtaining mortgages.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">That combination inspired them to build a company that used A.I. tools to make getting a mortgage less onerous and costly, they said. They spoke to hundreds of home buyers, got licensed as mortgage loan officers and joined Y Combinator, a start-up incubator.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">\u201cWe were like, \u2018Wow, there\u2019s so many tricks here, and we should be using all this cool A.I. tech we\u2019re building at Google and applying it to this part of the economy,\u2019\u201d Mr. Lalwani said. \u201cThat was kind of the inkling of the idea.\u201d<\/p>\n<p class=\"css-18blb2c e1me5xab0\">A.I. also helped them set up the company, they said. Rather than hire a team of engineers to write the company\u2019s code, they created it on their own. They started originating loans in March and are chasing their first 100 customers. They said in June that Ralo had raised $2.9 million in venture capital.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">Other factors could be stoking the rise in start-up activity.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">The low-hire, low-fire labor market that has persisted for much of the past two years could be causing some unemployed workers to turn to other sources of income. The high-flying stock market and lofty home prices could be encouraging business investments. E-commerce platforms such as TikTok Shop could be producing a new category of third-party sellers. Swelling business creation could be a reflection of optimism in the country\u2019s trajectory. It is also possible that A.I. is making it easier to fill out applications.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">Whatever the reason, economists are delighted that the entrepreneurial spirit seems to have reawakened.<\/p>\n<p class=\"css-18blb2c e1me5xab0\">\u201cThe one thing you can take away,\u201d said Jorge Guzman, an associate professor of business at Columbia University, \u201cis that it\u2019s a strong indication that the U.S. economy is vibrant and dynamic at the moment.\u201d<\/p>\n<ol class=\"css-4vcf7t\" aria-label=\"Comments\">\n<li class=\"css-165uw4o\"><a aria-label=\"Show in comments panel\" class=\"css-8g8ihq css-1u8pvn2 css-1ixbp0l\" href=\"#\">\n<p>R<\/p>\n<p>Retired Fed<\/p>\n<p>Northern Westchester<\/p>\n<p class=\"css-10iylmx\" style=\"-webkit-line-clamp:5\">I don&#8217;t know the exact figure but quite a few new businesses fail within a year or two, so this doesn&#8217;t help much. Businesses where AI represents a significant involvement costs jobs. The owners profit from reduced labor costs. That may help ecomic statistics but it doesn&#8217;t help the masses, just the people at the top.<\/p>\n<p><\/a><\/p>\n<ol class=\"css-4qeyl0\" aria-label=\"Comments\">\n<li class=\"css-165uw4o css-zm903p\"><a aria-label=\"Show in comments panel\" class=\"css-8g8ihq css-1ixbp0l\" href=\"#\"><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/07\/cropped-27bf7bb8109a8125c204390f0526c21019556dd713fe674c2b090441d3094b7712d92169.png\" class=\"css-12b39xn\" alt=\"\"\/>\n<p>Sydney Ember<\/p>\n<p>Business reporter<\/p>\n<p class=\"css-10iylmx\" style=\"-webkit-line-clamp:unset\">@Retired Fed You&#8217;re absolutely right than many new businesses fail. But the more shots on goal there are, the higher the chances that some will turn into businesses that spur job growth for years to come. And while AI may end up doing some tasks that humans otherwise would have, it is also possible that the technology could shift the kinds of employees that businesses need rather than taking jobs away. It is also possible that A.I.-centered start-ups today become part of a broader reallocation of work spurred by the technology. A lot of unknowns at this point about the impact of A.I. on the economy.<\/p>\n<p><\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"Cassidy Winkler was working as a flight attendant on private jets when inspiration struck. It was the offseason&hellip;\n","protected":false},"author":2,"featured_media":1095621,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3094],"tags":[1942,51,141457,3134,91906,32748,16,15,91904],"class_list":["post-1095620","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurship","tag-artificial-intelligence","tag-business","tag-census-bureau","tag-entrepreneurship","tag-labor-and-jobs","tag-start-ups","tag-uk","tag-united-kingdom","tag-united-states-economy"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116937493849413744","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1095620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1095620"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1095620\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1095621"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1095620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1095620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1095620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}