{"id":1095856,"date":"2026-07-18T00:21:14","date_gmt":"2026-07-18T00:21:14","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1095856\/"},"modified":"2026-07-18T00:21:14","modified_gmt":"2026-07-18T00:21:14","slug":"willing-to-pay-a-premium-for-functional-drinks-here-are-5-things-you-should-know-first","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1095856\/","title":{"rendered":"Willing to pay a premium for functional drinks? Here are 5 things you should know first"},"content":{"rendered":"<p>As for caffeine, the levels are generally low in functional drinks but can add up when consuming multiple cans.<\/p>\n<p>Paul Tan, co-founder of beverage start-up Flojo, likened caffeine to a \u201cblunt tool\u201d, masking fatigue instead of providing true energy. Caffeine\u2019s half-life could also affect sleep, \u201cespecially your deep sleep\u201d, he added.<\/p>\n<p>4. WHY ARE MUSHROOMS BEING ADDED TOO?<\/p>\n<p>There is another ingredient that is part of the wellness trend: mushrooms. Increasingly considered a superfood, they are appearing in functional drinks and everything from coffee to hot chocolate.<\/p>\n<p>Because of their bioactive compounds, lion\u2019s mane and reishi are two of the varieties commonly seen on beverage labels. The way mushrooms are added varies, however: Some drinks use powder, others use extracts. Does the form matter?<\/p>\n<p>\u201cThe extracts will be way better than the whole food and powdered form,\u201d said Ryan Ong, co-founder of Fogo Fungi mushroom farm. Extraction means the active compounds are \u201cbioavailable and in a concentrated form\u201d, which the body can easily absorb.<\/p>\n","protected":false},"excerpt":{"rendered":"As for caffeine, the levels are generally low in functional drinks but can add up when consuming multiple&hellip;\n","protected":false},"author":2,"featured_media":1095857,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[4318],"tags":[112609,2082,228754,105,4434,16,15],"class_list":["post-1095856","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-cna-insider","tag-consumer","tag-food-drinks","tag-health","tag-nutrition","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1095856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1095856"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1095856\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1095857"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1095856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1095856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1095856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}