{"id":1104520,"date":"2026-07-22T12:28:19","date_gmt":"2026-07-22T12:28:19","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1104520\/"},"modified":"2026-07-22T12:28:19","modified_gmt":"2026-07-22T12:28:19","slug":"industrial-ecosystem-pirelli-partnering-on-tyre-to-tyre-recycling-in-germany","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1104520\/","title":{"rendered":"Industrial ecosystem \u2013 Pirelli partnering on tyre-to-tyre recycling in Germany"},"content":{"rendered":"<p>&#13;<br \/>\n&#13;<\/p>\n<p>Pirelli is one of four protagonists in a new tyre-to-tyre circular economy initiative based in Germany. End-of-life tyres collected from selected Driver retail outlets and Pirelli motorsport activities, as well as scrap tyres from the tyre maker\u2019s Breuberg plant will be processed into secondary raw materials with the assistance of partners Pyrum Innovations, Synthos and BASF.<\/p>\n<p>Membership Required<\/p>\n<p>This is a short extract. Tyrepress and Tyres &amp; Accessories subscribers can log in below to read the full article.<\/p>\n<p>               <a href=\"https:\/\/www.tyrepress.com\/my-account\/?redirect_to=https%3A%2F%2Fwww.tyrepress.com%2F2026%2F07%2Findustrial-ecosystem-pirelli-partnering-on-tyre-to-tyre-recycling-in-germany%2F\" class=\"pmpro-button pmpro-login-button\" rel=\"nofollow noopener\" target=\"_blank\">Log in<\/a>\n           <\/p>\n<p>If you are not yet a Tyrepress or Tyres &amp; Accessories subscriber, you can change that here.<\/p>\n<p>               <a href=\"https:\/\/www.tyrepress.com\/shop\/\" class=\"pmpro-button pmpro-subscribe-button\" rel=\"nofollow noopener\" target=\"_blank\">Subscribe now<\/a><\/p>\n<p class=\"pmpro-benefits-title\">Becoming a member has benefits such as:<\/p>\n<ul class=\"pmpro-benefits-list\">\n<li>Read our sector-leading articles in full<\/li>\n<li>Full analysis of tyre business segments<\/li>\n<li>Read Tyres &amp; Accessories magazine online\/in print<\/li>\n<\/ul>\n<p>&#13;<br \/>\n&#13;<\/p>\n","protected":false},"excerpt":{"rendered":"&#13; &#13; Pirelli is one of four protagonists in a new tyre-to-tyre circular economy initiative based in Germany.&hellip;\n","protected":false},"author":2,"featured_media":1104521,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5310],"tags":[105182,5284,2000,299,1824,8278,286892,301514,301515,8106,301516,3695,301517,301518,301519],"class_list":["post-1104520","post","type-post","status-publish","format-standard","has-post-thumbnail","category-germany","tag-basf","tag-circular-economy","tag-eu","tag-europe","tag-germany","tag-pirelli","tag-pyrolysis","tag-pyrum","tag-pyrum-innovations","tag-raw-materials","tag-recovered-carbon-black","tag-sustainability","tag-sustainable-raw-materials","tag-synthos","tag-tyre-pyrolysis-oil"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1104520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1104520"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1104520\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1104521"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1104520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1104520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1104520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}