{"id":1106886,"date":"2026-07-23T16:28:20","date_gmt":"2026-07-23T16:28:20","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1106886\/"},"modified":"2026-07-23T16:28:20","modified_gmt":"2026-07-23T16:28:20","slug":"sephora-debuts-first-u-k-boutique-concept-on-londons-carnaby-street","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1106886\/","title":{"rendered":"Sephora Debuts First U.K. Boutique Concept on London’s Carnaby Street"},"content":{"rendered":"

\n\tLONDON<\/a> \u2014<\/strong> Sephora<\/a> on Thursday doubled down on its U.K. expansion with a new, boutique-format store on Carnaby Street, marking the LVMH-owned retailer\u2019s first concept of this kind in the market.<\/p>\n

\n\tThe 2,691-square-foot West End location offers a tighter brand curation with a mix of Sephora<\/a> U.K.\u2019s favorites such as Rhode, Haus Labs, Makeup by Mario and Merit Beauty, plus TikTok-viral names on the \u201cHot on Social\u201d table like Glossier, Glow Recipe, Rare Beauty and Sol de Janeiro; indie brands, and exclusive \u201cOnly at Sephora\u201d collections.<\/p>\n

\n\tThe Carnaby opening will be joined by a second, 2,045-square-foot boutique concept at Old Spitalfields Market in East London on July 30, with Glasgow Silverburn to follow on Aug. 13, following recent openings in Bristol, Belfast and Edinburgh.<\/p>\n

\n\tSarah Boyd, managing director at Sephora U.K., said everything about the Carnaby Street boutique has been designed around how customers shop today.<\/p>\n

\n\t\u201cWhether they\u2019re discovering a new brand during their lunch break, browsing with friends at the weekend or looking for personalized beauty advice before an evening out, we\u2019ve created a space that delivers everything people love about Sephora in a format that feels effortless, inspiring and perfectly suited to the rhythm of city life,\u201d she added.<\/p>\n

\t\t\t\t\t\t\"Sephora<\/p>\n

\t\t\t\t\tSephora boutique concept store on London<\/a>\u2019s Carnaby Street.<\/p>\n

\t\t\t\t\t\t\t\t\tSimon Garcia \u00b7 arqfoto<\/p>\n

\n\tThe beauty retailer is also using the space to showcase its tech and service ambitions, offering personalized, redeemable beauty consultations, including gift wrapping, engraving services, and the new beauty scan technology, which uses an advanced lens attached to advisers\u2019 phones to assess skin, from oil and hydration levels to more precise foundation shade matching, with recommendations tied into the MySephora loyalty app.<\/p>\n

\n\tThe boutique concept rollout forms part of Sephora\u2019s further push into the United Kingdom. Altogether, the goal is for Sephora U.K. to have 20 stores across the country by the end of 2026. The retailer returned to the U.K. in 2023 after an 18-year hiatus. The\u00a0first location<\/a>, opened in London, measured 6,500 square feet.<\/p>\n

\n\tFor Carnaby Street\u2019s landlord Shaftesbury Capital, the opening reinforces the area\u2019s positioning as a playground for global flagships and first-to-market formats.<\/p>\n

\n\t\u201cSephora\u2019s new boutique on Carnaby Street is part of a high-quality retail mix that forms an in-demand, genuinely desirable hub for shoppers,\u201d said William Oliver, director of retail and restaurant leasing at Shaftesbury Capital.<\/p>\n

\n\t\u201cThat\u2019s down to the experience these brands create, and the sense of discovery that comes from unique products and collections that evolve to stay relevant and exciting. That\u2019s precisely why Sephora as a brand, and indeed this first-of-its-kind boutique concept, will work so well here,\u201d he added.<\/p>\n","protected":false},"excerpt":{"rendered":"LONDON \u2014 Sephora on Thursday doubled down on its U.K. expansion with a new, boutique-format store on Carnaby…\n","protected":false},"author":2,"featured_media":1106887,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7757],"tags":[748,393,4884,257,38726,16,15,35219],"class_list":["post-1106886","post","type-post","status-publish","format-standard","has-post-thumbnail","category-london","tag-britain","tag-england","tag-great-britain","tag-london","tag-sephora","tag-uk","tag-united-kingdom","tag-wwdbeautyinc"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116970240723544136","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1106886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1106886"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1106886\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1106887"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1106886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1106886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1106886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}