{"id":110824,"date":"2025-05-18T04:42:11","date_gmt":"2025-05-18T04:42:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/110824\/"},"modified":"2025-05-18T04:42:11","modified_gmt":"2025-05-18T04:42:11","slug":"fears-of-mutiny-as-good-morning-britain-faces-biggest-overhaul-in-its-11-year-history-in-effort-to-cut-costs","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/110824\/","title":{"rendered":"Fears of ‘mutiny’ as Good Morning Britain faces biggest overhaul in its 11-year history in effort to cut costs"},"content":{"rendered":"

By GRANT TUCKER ENTERTAINMENT EDITOR<\/a> <\/p>\n

Published: 20:38 EDT, 17 May 2025 | Updated: 20:39 EDT, 17 May 2025 <\/p>\n

After a shaky start, it soon became a breakfast TV fixture, pulling in audiences of more than a million.<\/p>\n

But with viewing figures now on the slide, Good Morning Britain is facing the biggest overhaul in its 11-year history as bosses try to cut costs.<\/p>\n

And the plans for a revamp have given rise to fears of a ‘mutiny’ behind the scenes, with job losses looking likely for off-camera staff.<\/p>\n

Executives want to retain much of the show’s ‘familiar feel’, but they also hope the overhaul could narrow the gap with BBC<\/a> Breakfast \u2013 which has led the ratings war between the pair.<\/p>\n

Around 400,000 viewers separate the two titans, with GMB<\/a> now pulling in 700,000 at most and its BBC competitor regularly seeing more than a million tuning in.<\/p>\n

The revamp at ITV<\/a> will see the breakfast show merged with the network’s news operation, produced by ITN, alongside additional changes which are yet to be decided.<\/p>\n

One option could include moving to a new studio \u2013 sparking alarm among staff behind the scenes \u2013 and another involves plans to make the show more like BBC Breakfast.<\/p>\n

The shift to work with ITV News staff has prompted insiders to believe GMB will have a ‘slightly more serious’ approach than the current topical magazine format. These plans come a few months after ITV announced a new director of news and current affairs, Andrew Dagnell, who previously oversaw its network news output as editor of ITV News.<\/p>\n

\"With <\/p>\n

With viewing figures now on the slide, Good Morning Britain is facing the biggest overhaul in its 11-year history as bosses try to cut costs<\/p>\n

\"The <\/p>\n

The revamp at ITV will see the breakfast show merged with the network’s news operation, produced by ITN, alongside additional changes which are yet to be decided<\/p>\n

\"Since <\/p>\n

Since Piers Morgan’s (left) dramatic departure from the show in 2021, original presenter Susanna Reid (right) has been joined by a merry-go-round of co-stars<\/p>\n

Union chiefs representing those working on the show have expressed ‘concern’ in internal memos, but insiders say the well-regarded new appointment is a big fan of its existing stars and unlikely to wield the axe.<\/p>\n

A TV source said: ‘Obviously any talk of major change starts panic \u2013 lots of the staff were immediately worried about the security of their jobs.<\/p>\n

‘This is about streamlining ITV’s news output across the whole day, and having separate teams doubling up just doesn’t make sense.<\/p>\n

‘So it may well be that some correspondents end up appearing across the whole day’s schedule, rather than being specifically attached to GMB or ITV News.<\/p>\n

‘There could be a new set and a new feel, and a more continuous feel to ITV’s news bulletins throughout the whole day as a result.<\/p>\n

‘But people are very much likely to lose their jobs so there is a lot of upset, anger and in some cases, mutiny.’<\/p>\n

Since Piers Morgan’s dramatic departure from the show in 2021, original presenter Susanna Reid has been joined by a merry-go-round of co-stars.<\/a><\/p>\n

These have including Richard Madeley and former Labour politician Ed Balls \u2013 but none have proven to have the same drawing power as Morgan.<\/p>\n

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