\u00a0<\/p>\n
On 2 August 2026, new rules\u00a0<\/strong>on the transparency of AI systems take effect<\/strong>.<\/p>\n AI is advancing quickly, making it increasingly difficult to distinguish AI-generated and manipulated content from human-created and authentic content. This creates new risks of misinformation and manipulation at scale, fraud, impersonation, and consumer deception.<\/p>\n The new transparency obligations will help people recognise when they are interacting with AI<\/strong> or are exposed to AI-generated content<\/strong>, so they can make informed decisions and better protect themselves from misinformation or deception.\u00a0<\/p>\n Transparency obligations for providers and deployers of certain AI systems<\/strong><\/p>\n The Commission has published\u00a0guidelines<\/a> to assist providers and deployers of AI systems in meeting these transparency obligations. The guidelines explain how compliance can be demonstrated, including through adherence to a\u00a0code of practice<\/a>.<\/p>\n Enforcement of the rules and sanctions<\/strong><\/p>\n National market surveillance authorities<\/a>, the European\u00a0AI Office<\/a> (for systems under its supervision), and the\u00a0European Data Protection Supervisor<\/a> (when EU institutions are providers or deployers) are responsible for enforcing the transparency rules and may issue fines\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n The\u00a0AI Act<\/a> entered into force on 1 August 2024. Its provisions apply in stages, with different obligations taking effect at different times. The Act creates a single market and harmonised rules for trustworthy AI in the EU<\/strong> and promotes AI innovation and uptake<\/strong>. It also addresses potential risks<\/strong> to people\u2019s health, safety, and fundamental rights, while safeguarding democracy and the rule of law<\/strong>. Ensuring its effective implementation is now a key priority for the Commission.<\/p>\n For more information<\/strong><\/p>\n Press release: Commission starts enforcing AI Act rules<\/a><\/p>\n Press release: Guidelines on transparency obligations<\/a><\/p>\n Frequently asked questions: Transparency obligations<\/a><\/p>\n Quick facts: Transparency rules for AI systems<\/a><\/p>\n\n
\n
\n