{"id":113334,"date":"2025-05-19T03:25:07","date_gmt":"2025-05-19T03:25:07","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/113334\/"},"modified":"2025-05-19T03:25:07","modified_gmt":"2025-05-19T03:25:07","slug":"how-apple-intelligence-and-siri-ai-went-so-wrong","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/113334\/","title":{"rendered":"How Apple Intelligence and Siri AI Went So Wrong"},"content":{"rendered":"

Back in 2018 it looked like Apple Inc.\u2019s artificial intelligence efforts were finally getting on track. Early that year, Craig Federighi<\/a>, Apple\u2019s software chief, gathered his senior staff and announced a blockbuster hire: The company had just poached John Giannandrea<\/a> from Google to be its head of AI. JG, as he\u2019s known in the industry, had been running Google\u2019s search and AI groups. Under his leadership, teams were deploying cutting-edge AI technology in Photos, Translate and Gmail\u2014work that, along with the 2014 acquisition of the pioneering British company DeepMind, had given Google a reputation as a leader in AI. <\/p>\n

To Apple\u2019s leadership, the Giannandrea hire wasn\u2019t just a coup at the expense of their fiercest rival. It was also, they hoped, the start of the company\u2019s transformation into an AI powerhouse. Just before the death of co-founder Steve Jobs in 2011, Apple had unveiled its voice assistant, Siri. At first, Siri felt like something out of science fiction\u2014once again, Apple had taken a futuristic computing concept and turned it into a mainstream product. But within a few years, Google, Amazon.com Inc. and other competitors had introduced voice assistants that felt far more advanced, while Apple\u2019s struggled with basic comprehension and commands.<\/p>\n","protected":false},"excerpt":{"rendered":"Back in 2018 it looked like Apple Inc.\u2019s artificial intelligence efforts were finally getting on track. Early that…\n","protected":false},"author":2,"featured_media":113335,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3163],"tags":[323,51011,3084,1942,51,51301,3620,51299,51300,1666,897,51298,7154,53,3624,16,15],"class_list":{"0":"post-113334","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-alphabet-inc-cl-a","10":"tag-apple-inc","11":"tag-artificial-intelligence","12":"tag-business","13":"tag-businessweek","14":"tag-chief-executive-officer","15":"tag-craig-federighi","16":"tag-executives","17":"tag-iphone","18":"tag-jobs","19":"tag-john-giannandrea","20":"tag-software","21":"tag-technology","22":"tag-the-big-take","23":"tag-uk","24":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114532366577484445","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/113334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=113334"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/113334\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/113335"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=113334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=113334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=113334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}