{"id":1146447,"date":"2026-08-13T15:42:21","date_gmt":"2026-08-13T15:42:21","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1146447\/"},"modified":"2026-08-13T15:42:21","modified_gmt":"2026-08-13T15:42:21","slug":"europes-front-of-pack-labelling-schemes-explained","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1146447\/","title":{"rendered":"Europe&#8217;s front-of-pack labelling schemes explained"},"content":{"rendered":"<p>Overview of Europe\u2019s front-of-pack labelling schemes beyond Nutri-Score<\/p>\n<ul class=\"b-article-body-skinny b-article-body-list\" style=\"margin-left:14px;list-style-type:disc\">\n<li>Nutri-Score harmonisation across EU member states appears increasingly unlikely<\/li>\n<li>Italy\u2019s NutrInform Battery presents nutrient data without interpretive scoring<\/li>\n<li>UK and Ireland use traffic lights, highlighting nutrient levels<\/li>\n<li>Nordic Keyhole and Finland\u2019s Heart symbol endorse healthier choices<\/li>\n<li>Croatia and Slovenia operate endorsement labels with specific criteria<\/li>\n<\/ul>\n<p class=\"c-paragraph b-article-body-skinny\">Once, it was expected that Nutri-Score, a front-of-pack nutrition labelling scheme used by many European countries, would be made mandatory across the continent. <\/p>\n<p class=\"c-paragraph b-article-body-skinny\">Yet this is no longer the case. In 2025, <a href=\"https:\/\/www.foodnavigator.com\/Article\/2025\/03\/04\/has-the-european-commission-abandoned-nutriscore\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.foodnavigator.com\/Article\/2025\/03\/04\/has-the-european-commission-abandoned-nutriscore\/\">the European Commission refused to commit to this<\/a>, and as of now, there is little indication that use of Nutri-Score will indeed be harmonised across the EU\u2019s 27 Member States. <\/p>\n<p class=\"c-paragraph b-article-body-skinny\">This leaves a range of other European front-of-pack labelling schemes in place. What are they, and how do they work?<\/p>\n<p>NutrInform Battery \u2013 Italy<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">The NutrInform Battery was created in 2020 by Italy as an alternative to Nutri-Score, which the southern European country strongly opposes, suggesting it discriminates against traditional Italian foods. <\/p>\n<p class=\"c-paragraph b-article-body-skinny\">NutrInform Battery displays a product\u2019s content of energy, fats, saturated fats, sugars and salt per serving, as well as how much each corresponds to the daily recommended intake of said ingredient. It is monochrome and does not provide colours to denote healthiness or lack thereof.<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">While Nutri-Score is interpretive, meaning that its algorithm interprets nutritional information and provides a nutritional score for each product, NutrInform Battery is non-interpretive, meaning it simply presents the data.<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">In terms of consumers understanding of nutritional content, Nutri-Score has been found <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC12311349\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC12311349\/\">by several studies<\/a> to <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC9459720\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC9459720\/\">outperform NutrInform Battery<\/a>. However, a <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0939475324003041#abs0010\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0939475324003041#abs0010\">2024 study<\/a> suggested that NutrInform Battery may be better at helping consumers with special nutritional needs, such as those with suboptimal blood pressure, choose the right foods for their diets. <\/p>\n<p>Traffic light system \u2013 UK and Ireland<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">The Multiple Traffic Light system is the front-of-pack labelling scheme used in the UK and Ireland. <\/p>\n<p class=\"c-paragraph b-article-body-skinny\">For key ingredients, including energy, fat, saturates, sugar and salt, the label informs consumers whether the product in question has high, medium or low levels of said ingredient, using red for high, amber for medium and green for low. <\/p>\n<p class=\"c-paragraph b-article-body-skinny\"><a href=\"https:\/\/link.springer.com\/article\/10.1186\/s12966-020-01053-z\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/link.springer.com\/article\/10.1186\/s12966-020-01053-z\">A study<\/a> of five front-of-pack labelling schemes asked participants to rank foods by nutritional content, using these schemes for guidance. It found that the Multiple Traffic Light system was second only to Nutri-Score in association with accurate rankings.<\/p>\n<p><img decoding=\"async\" data-chromatic=\"ignore\" alt=\"Packets of pre-cooked rice displaying their nutritional ingredients per serving\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/08\/U3PAYGGP6FDDNHX6PEBFR24UAE.jpg\" loading=\"lazy\"\/>UK&#8217;s Multiple Traffic Lights system. (Image: Getty\/HotHibiscus)Keyhole \u2013 Nordic countries and Lithuania <\/p>\n<p class=\"c-paragraph b-article-body-skinny\">The Keyhole symbol is used in several European countries, including Denmark, Sweden, Iceland, Norway, and Lithuania. <\/p>\n<p class=\"c-paragraph b-article-body-skinny\">The Keyhole label is a simple endorsement logo, meaning that rather than providing details on the pros and cons of a product\u2019s nutritional quality, it simply endorses it as healthy. <\/p>\n<p class=\"c-paragraph b-article-body-skinny\">The Keyhole denotes healthier foods within a group. Foods with a Keyhole logo will contain less fat, sugars and salt and more dietary fibre than others, according to Denmark\u2019s Veterinary and Food Administration. Criteria on these ingredients are based on the Nordic Nutrition Recommendations. <\/p>\n<p class=\"c-paragraph b-article-body-skinny\">The Keyhole symbol means that a food is a healthier choice compared to other foods in its category. For example, a cheese may carry a Keyhole denoting that it\u2019s healthier than other cheeses, even though it may not be healthy compared to other food categories. Products carrying the Keyhole symbol must be accompanied by nutritional facts. <\/p>\n<p>Heart symbol \u2013 Finland <\/p>\n<p class=\"c-paragraph b-article-body-skinny\">Much like the Keyhole, Finland\u2019s heart symbol is an endorsement logo and helps consumers identify whether a product is a healthier choice within its own category, with a particular focus on salt and fat (both in terms of quality and quantity). Sugar and fibre are also taken into account in some categories. <\/p>\n<p class=\"c-paragraph b-article-body-skinny\">The criteria are regularly updated by the Heart Symbol group, which contains experts appointed by the Finnish Heart Association (FHA) and the Finnish Diabetes Association (FDA), the organisations that created the symbol. <\/p>\n<p class=\"c-paragraph b-article-body-skinny\">Studies have shown that the majority of Finns <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/21835085\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/21835085\/\">are familiar with the heart symbol<\/a>. <\/p>\n<p>Healthy Living logo \u2013 Croatia <\/p>\n<p class=\"c-paragraph b-article-body-skinny\">In 2015, average salt intake in Croatia was estimated to be more than double the levels recommended by the World Health Organisation (WHO). In response, Croatia\u2019s Ministry of Health, along with the Croatian Institute of Public Health, developed a strategic plan aiming to reduce salt intake by 4% a year. <\/p>\n<p class=\"c-paragraph b-article-body-skinny\">One of the results of this was the Healthy Living logo. It is an endorsement logo, resembling a green cloud. According to WHO, it aims to allow consumers to identify products that are in line with a balanced diet. <\/p>\n<p class=\"c-paragraph b-article-body-skinny\">It is based on recommended daily intake of nutrients set by the EU, and can be applied to both packaged and unpackaged foods. <\/p>\n<p>Protective Food logo \u2013 Slovenia <\/p>\n<p class=\"c-paragraph b-article-body-skinny\">Slovenia\u2019s Protective Food logo, also known as its \u2018little heart\u2019 logo, is an endorsement label. <\/p>\n<p class=\"c-paragraph b-article-body-skinny\">Its criteria are based on a combination of UK food traffic light system (with no red) to evaluate nutritional content, except for cooking oils and dairy products, where it uses other criteria. It is always presented together with a <a href=\"https:\/\/www.mdpi.com\/2304-8158\/10\/12\/2958#B18-foods-10-02958\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.mdpi.com\/2304-8158\/10\/12\/2958#B18-foods-10-02958\">specific claim<\/a> about the benefits of the food in question. One study suggested that its criteria <a href=\"https:\/\/www.mdpi.com\/2304-8158\/9\/4\/399\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.mdpi.com\/2304-8158\/9\/4\/399\">align well with Nutri-Score<\/a> for many foods. <\/p>\n<p class=\"c-paragraph b-article-body-skinny\">The symbol, which was first introduced in 1992, can be <a href=\"https:\/\/www.mdpi.com\/2304-8158\/9\/4\/399\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.mdpi.com\/2304-8158\/9\/4\/399\">found on about 2%<\/a> of packaged foods in Slovenia. <\/p>\n","protected":false},"excerpt":{"rendered":"Overview of Europe\u2019s front-of-pack labelling schemes beyond Nutri-Score Nutri-Score harmonisation across EU member states appears increasingly unlikely Italy\u2019s&hellip;\n","protected":false},"author":2,"featured_media":1146448,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5174],"tags":[24258,22470,15450,60442,2000,299,5187,1699,12976,311736,311737,21331],"class_list":["post-1146447","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eu","tag-calories","tag-close","tag-closeup","tag-dietary","tag-eu","tag-europe","tag-european","tag-european-union","tag-food-packaging","tag-pre-cooked","tag-saturates","tag-value"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/117088968350641038","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1146447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1146447"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1146447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1146448"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1146447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1146447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1146447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}