{"id":1146510,"date":"2026-08-13T16:24:21","date_gmt":"2026-08-13T16:24:21","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1146510\/"},"modified":"2026-08-13T16:24:21","modified_gmt":"2026-08-13T16:24:21","slug":"promising-ps5-sim-rideshare-rocked-by-crazy-ai-controversy-as-ceo-crashes-out-in-public","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1146510\/","title":{"rendered":"Promising PS5 Sim Rideshare Rocked by Crazy AI Controversy, as CEO Crashes Out in Public"},"content":{"rendered":"

\"Rideshare<\/a><\/p>\n

In what has been one of the craziest industry sagas I’ve seen in a long time, PS5 driving simulator Rideshare “Stimulator”<\/a> \u2014 which looked fun during its debut last month<\/a> \u2014 is now being berated for its use of generative AI.<\/p>\n

It all started with former Saber Interactive writer Stella Sacco<\/a> posting on social media just a couple of days ago.<\/p>\n

After seeing Rideshare’s announcement trailer for the first time, she revealed that she was actually the project’s lead writer \u2014 until her role was given to AI platform ChatGPT.<\/p>\n

This claim alone was enough to get plenty of people riled up, but Sacco also spilled the beans on Rideshare’s AI voice acting, and the fact that Saber hadn’t disclosed its use of AI on the game’s Steam page.<\/p>\n

\n

I didn\u2019t even see this had been announced. I was lead writer on this one! And Saber replaced me with ChatGPT midway through development. All the passenger voices were AI too. Either they changed direction at some point or they\u2019re not disclosing it on Steam<\/p>\n

\u2014 Stella Sacco (@antlervel.vet)<\/a> 2026-08-11T15:04:59.056Z<\/a><\/p><\/blockquote>\n

Sacco’s post has led to a backlash against Rideshare and Saber. Any mention of the game on social media is being swamped with negative replies, the trailer comments on YouTube are now a disaster, and the title’s discussions tab on Steam is being bombarded with criticisms.<\/p>\n

Sacco went on to clarify that her boss at developer Unigine backed her writing ability when higher ups at Saber started pushing the idea of using AI. But it wasn’t enough, with Saber CEO Matthew Karch ultimately deciding that involving ChatGPT would be good for the game’s marketing.<\/p>\n

\n

My boss, to his credit, argued over and over with the c-level who pushed the AI \u2014 \u201cwe already have Stella and she\u2019s funny and she\u2019s good at this, she\u2019s done live games before so live ops are no problem,\u201d etc \u2014 but the suit insisted \u201cgamers love new tech\u201d so using AI would be \u201cgreat marketing\u201d<\/p>\n

\u2014 Stella Sacco (@antlervel.vet)<\/a> 2026-08-11T16:40:32.103Z<\/a><\/p><\/blockquote>\n

This story gets crazier, though. In response to all of this, Karch has issued a concerningly pointed statement to This Week in Video Games<\/a>, which begins: “Stella who? I had to ask Claude because I have never spoken to her or seen her. We have already said we are using AI for certain parts of the game and will update the Steam page once we have finalised the feature set.”<\/p>\n

It continues: “Let me clarify that the entire story script, were it to win an award, would go to someone who can walk up on stage and receive it. It was always our intention to reveal this until Stella violated her confidentiality clause and revealed this before we were ready.”<\/p>\n

\u201cWe look at our use of AI in this particular game, which will be a lower priced title, as a plus for consumers.”<\/p>\n

And just when you thought Karch couldn’t possibly make the situation any worse, his statement concludes: “As far as Stella is concerned, she was replaced by someone more talented and terminated for a variety of reasons a few months later. From what I can gather she enjoys controversy even more than I do. I would frankly in retrospect have been happy to replace her with AI. At least we would be dealing with someone programmed to be honest.”<\/p>\n

Naturally, Karch’s incredibly dismissive statement has only stoked the flames, inviting even more criticism towards Rideshare and Saber.<\/p>\n

Sacco has since said that she finds Karch’s response “remarkably pathetic”.<\/p>\n

“I think it should be obvious to anyone who reads that statement that he\u2019s lashing out because he did not want people to know there was AI use in the game,” Sacco wrote in a follow-up statement to This Week in Video Games.<\/p>\n

Dare I ask what you make of this whole thing? How do you feel about Rideshare after reading this? Try not to look too dumbfounded in the comments section below.<\/p>\n

[source bsky.app<\/a>, via thisweekinvideogames.com<\/a>, pcgamer.com<\/a>]<\/p>\n

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Related Games<\/dt>\n
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See Also<\/dt>\n
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\"Robert<\/p>\n

Robert (or Rob if you’re lazy) is an assistant editor of Push Square, and has been a fan of PlayStation since the 90s, when Tekken 2 introduced him to the incredible world of video games. He still takes his fighting games seriously, but RPGs are his true passion. The Witcher, Persona, Dragon Quest, Mass Effect, Final Fantasy, Trails, Tales \u2014 he’s played ’em all. A little too much, some might say.<\/p>\n","protected":false},"excerpt":{"rendered":"In what has been one of the craziest industry sagas I’ve seen in a long time, PS5 driving…\n","protected":false},"author":2,"featured_media":1146511,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3163],"tags":[323,1942,55,106250,21323,53,16,15],"class_list":["post-1146510","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-ps5","tag-rideshare","tag-saber-interactive","tag-technology","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/117089133574080158","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1146510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1146510"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1146510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1146511"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1146510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1146510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1146510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}