{"id":115694,"date":"2025-05-20T00:32:09","date_gmt":"2025-05-20T00:32:09","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/115694\/"},"modified":"2025-05-20T00:32:09","modified_gmt":"2025-05-20T00:32:09","slug":"mixed-reality-headsets-to-help-drive-blood-donations","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/115694\/","title":{"rendered":"Mixed reality headsets to help drive blood donations"},"content":{"rendered":"<p>A new pilot scheme has been launched that will see blood donors being offered mixed reality headsets while they donate.<\/p>\n<p>Users will be able to play relaxing, immersive games designed to distract them and reduce anxiety.<\/p>\n<p>It is also hoped the scheme will encourage more young people to consider blood donation.<\/p>\n<p>The experience is called mixed reality rather than virtual reality because the user can still see their surroundings while they play.<\/p>\n<p>The lightweight headsets have a translucent visor, so the eyes of donors are always visible to clinical staff, ensuring constant monitoring.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/05\/00228d5a-614.jpg\"\/><br \/>\nThe experience is called mixed reality rather than virtual reality because the user can still see their surroundings while they play<\/p>\n<p>The games are controlled through head-tracking technology, so users do not need to move their arms.<\/p>\n<p>There are two games to choose from; a zen garden that allows users to plant seeds while listening to relaxing music, and &#8216;Intergalactica&#8217; in which donors build a team of robots to explore planets and solve puzzles.<\/p>\n<p>Health technology company Abbot is behind the project which has already been rolled out in a number of countries.<\/p>\n<p>A study with two blood centres in the US found that the use of mixed reality decreased anxiety in 68% of donors and 89% of donors reported they were very or extremely likely to donate again.<\/p>\n<p>&#8220;These headsets balance complex computing with a simple insight \u2013 many people fear donating blood and mixed reality technology makes it easier to donate blood by giving the donors something else to focus on,&#8221; said Abbot&#8217;s Transfusion Medicine Global Marketing Director Joana Araujo.<\/p>\n<p>&#8220;We hope that the improved experience leads to more people wanting to donate blood in Ireland,&#8221; Ms Araujo said.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/05\/00228d59-614.jpg\"\/><br \/>\nThe IBTS will then gather feedback from donors before deciding if it will adopt the scheme on a more long-term basis<\/p>\n<p>Conor Cody has been a regular donor for three years and tried the new technology at a blood donation clinic in Dublin.<\/p>\n<p>&#8220;It was very relaxing and I was completely engrossed in the game, I really enjoyed it,&#8221; Mr Cody said.<\/p>\n<p>&#8220;If you have any slight fear of what&#8217;s going on, it takes your mind off it completely.&#8221;<\/p>\n<p>&#8220;I&#8217;m used to it now so it doesn&#8217;t bother me, but the time just flew, and I really enjoyed the game,&#8221; he added.<\/p>\n<p>The pilot initiative will run between May and June in a number of Irish Blood Transfusion Service (IBTS) donation centres in Dublin and Cork.<\/p>\n<p>The IBTS will then gather feedback from donors before deciding if it will adopt the scheme on a more long-term basis.<\/p>\n<p>&#8220;This innovative technology introduces a gaming-like experience which evidence and feedback suggests makes blood, platelet and plasma donation less intimidating and more fun for the donor,&#8221; said ICTS Director of Donor Services and Logistics Paul McKinney.<\/p>\n<p>&#8220;We also hope it will encourage many people, of all ages, who want to donate but have been nervous about doing so in the past.&#8221;<\/p>\n<p>&#8220;Blood supplies are very low right now, the summer demand has been huge and hospitals have been very busy,&#8221; Mr McKinney said.<\/p>\n<p>&#8220;The good weather is not working in our favour and our attendances are not as high as we would like,&#8221; he added.<\/p>\n<p>The IBTS is calling for donors from all ethnic backgrounds to help meet patient demand.<\/p>\n","protected":false},"excerpt":{"rendered":"A new pilot scheme has been launched that will see blood donors being offered mixed reality headsets while&hellip;\n","protected":false},"author":2,"featured_media":115695,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3162],"tags":[53,16,15,3243,3244],"class_list":{"0":"post-115694","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality","8":"tag-technology","9":"tag-uk","10":"tag-united-kingdom","11":"tag-virtual-reality","12":"tag-vr"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114537348757709093","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/115694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=115694"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/115694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/115695"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=115694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=115694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=115694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}