{"id":1157611,"date":"2026-08-19T14:14:23","date_gmt":"2026-08-19T14:14:23","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1157611\/"},"modified":"2026-08-19T14:14:23","modified_gmt":"2026-08-19T14:14:23","slug":"a-year-after-their-last-raise-germanys-flip-raises-e22-million-to-scale-its-frontline-ai-platform","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1157611\/","title":{"rendered":"A year after their last raise, Germany\u2019s Flip raises \u20ac22 million to scale its frontline AI platform"},"content":{"rendered":"<p><a href=\"https:\/\/www.getflip.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><strong>Flip<\/strong><\/a>, a Stuttgart-based employee experience platform for frontline workers, has raised \u20ac22 million (\u00a319 million) in order to fund AI infrastructure and knowledge development for deskless roles.<\/p>\n<p>Today\u2019s round is backed by existing investors Notion Capital and HV Capital, who are expanding their stake in the software company. L-Bank, the development bank of the state of Baden-W\u00fcrttemberg, is also joining as a new investor.<\/p>\n<p>This all follows their <a href=\"https:\/\/www.eu-startups.com\/2025\/05\/german-scale-up-flip-secures-e24-7-million-to-expand-new-ai-powered-capabilities-for-deskless-workers\/\" rel=\"nofollow noopener\" target=\"_blank\">\u20ac25 million Series A extension in 2025<\/a> and its more than <a href=\"https:\/\/www.eu-startups.com\/2022\/02\/stuttgart-based-flip-secures-over-e26-5-million-for-employee-app-empowering-deskless-work\/\" rel=\"nofollow noopener\" target=\"_blank\">\u20ac26.5 million raise in 2022<\/a>.<\/p>\n<p>\u201cAI has long been part of everyday life in the office but, on the assembly line, in stores, or in care settings, it has barely arrived,\u201d comments <strong>Benedikt Brand<\/strong>, co-founder and CEO of Flip. \u201cThis isn\u2019t due to a lack of interest, but because many frontline organisations lack the digital identity and infrastructure required for AI to make a difference in daily operational work. That is exactly the gap Flip closes: with secure digital identity, AI agents, and custom-generated frontline apps on a single platform.\u201d<\/p>\n<p>Flip\u2019s raise comes amid continued investment in European software for frontline and deskless workforces.<\/p>\n<p>In 2026, EU-Startups has reported rounds including \u20ac200 million for Paris-based <a href=\"https:\/\/www.eu-startups.com\/2026\/07\/frances-skello-secures-e200-million-to-grow-its-ai-tools-for-frontline-workforce-management\/\" rel=\"nofollow noopener\" target=\"_blank\">Skello<\/a>, \u20ac18.09 million for Madrid-based <a href=\"https:\/\/www.eu-startups.com\/2026\/06\/madrids-orbio-raises-e18-09-million-series-a-to-scale-ai-workforce-platform-for-frontline-teams\/\" rel=\"nofollow noopener\" target=\"_blank\">Orbio<\/a>, \u20ac11 million for Karlsruhe-based <a href=\"https:\/\/www.eu-startups.com\/2026\/04\/germanys-nesto-secures-e11-million-to-scale-its-ai-workforce-management-platform-for-hospitality\/\" rel=\"nofollow noopener\" target=\"_blank\">Nesto<\/a>, over \u20ac5 million for Berlin-based <a href=\"https:\/\/www.eu-startups.com\/2026\/05\/berlin-based-elephant-company-raises-over-e5-million-to-bring-ai-powered-training-to-frontline-workers\/\" rel=\"nofollow noopener\" target=\"_blank\">Elephant Company<\/a>, \u20ac4 million for Berlin-based <a href=\"https:\/\/www.eu-startups.com\/2026\/03\/berlin-based-bounti-raises-e4-million-for-ai-powered-operations-platform-for-frontline-and-deskless-workers\/\" rel=\"nofollow noopener\" target=\"_blank\">Bounti<\/a> and \u20ac1.6 million for Ireland\u2019s <a href=\"https:\/\/www.eu-startups.com\/2026\/06\/amid-a-e500-700-million-sme-hrtech-opportunity-irelands-hr-duo-secures-e1-6-million-for-growth\/\" rel=\"nofollow noopener\" target=\"_blank\">HR Duo<\/a>, with the three German companies providing direct same-country comparables.<\/p>\n<p>These six rounds represent more than \u20ac239 million in disclosed funding, rising to more than \u20ac261 million when Flip is included.<\/p>\n<p>\u201cWe\u2019ve backed Flip since 2022, and over that time we\u2019ve watched the team build a leading position in the enterprise market, both within Europe and the US. That we are doubling down reflects our conviction that Flip is playing a defining role in shaping the category of AI for frontline teams,\u201d adds <strong>Jos White<\/strong>, General Partner at Notion Capital.<\/p>\n<p>Founded in 2018, Flip combines communication, workflows, digital identity and AI in a single app, reaching the 80% of employees who don\u2019t work at a desk.<\/p>\n<p>Current companies using their software include Bosch, REWE Group, SIXT, TEDi, FORVIA HELLA, Greif and Europart.<\/p>\n<p>In their initial pilot rollout with Flip, Grief reportedly hit 85% adoption and sustained 74% weekly active users. Building on that success, they\u2019ve now rolled the platform out to over 100 sites across 15 countries.<\/p>\n<p>According to the company, workers across production, retail, logistics, care and hospitality are being left behind colleagues who are building AI skills. Frontline roles risk staying exactly as they are, which could have a detrimental impact on their pay, progression and job security in sectors where turnover is already high.<\/p>\n<p>Flip aims to position their AI app builder \u2018Flip Fusion\u2019 at the centre of this new growth phase. Instead of spending months putting standard software out to tender, buying it, and painstakingly customising it, the company says Fusion generates custom frontline apps in real time, tailored to a store, a team, or a process.<\/p>\n<p>Launched in June, the second lever, Frontline Identity, is a new capability that removes the historical requirement for a corporate email address. Flip outlines that this makes digital access significantly easier for deskless workers who previously faced barriers to their employer\u2019s systems.<\/p>\n<p>\u201cWe want to see a world where AI leaves no employee behind. This is why we are building the digital foundation companies need to bring their operational workforce into the AI era. After all, AI will only unlock its greatest economic value once it reaches every employee, not just those at a desk,\u201d says <strong>Benedikt.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Flip, a Stuttgart-based employee experience platform for frontline workers, has raised \u20ac22 million (\u00a319 million) in order to&hellip;\n","protected":false},"author":2,"featured_media":1157612,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5310],"tags":[314667,21541,314668,314669,2000,299,314670,1824,314671,152070,197629,314672,314673,154922,314674,314675,38555],"class_list":["post-1157611","post","type-post","status-publish","format-standard","has-post-thumbnail","category-germany","tag-benedikt-brand","tag-bosch","tag-bounti","tag-elephant-company","tag-eu","tag-europe","tag-flip","tag-germany","tag-hr-duo","tag-hrtech","tag-hv-capital","tag-l-bank","tag-nesto","tag-notion-capital","tag-orbio","tag-skello","tag-stuttgart"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/117122594582771122","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1157611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1157611"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1157611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1157612"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1157611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1157611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1157611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}