{"id":1163205,"date":"2026-08-22T15:16:16","date_gmt":"2026-08-22T15:16:16","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1163205\/"},"modified":"2026-08-22T15:16:16","modified_gmt":"2026-08-22T15:16:16","slug":"amazon-just-hiked-the-prices-for-echo-fire-tv-and-kindle-products-by-up-to-60-percent","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1163205\/","title":{"rendered":"Amazon just hiked the prices for Echo, Fire TV, and Kindle products by up to 60 percent"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Citing \u201csignificant increases in memory and storage component costs,\u201d in <a href=\"https:\/\/fortune.com\/2026\/08\/21\/exclusive-amazon-quietly-hiked-prices-echo-fire-tv-kindle-eero-significant-increases-memory-costs\" rel=\"nofollow noopener\" target=\"_blank\">a statement given to Fortune<\/a>, Amazon has raised prices on Echos, Kindles, <a href=\"https:\/\/www.pocket-lint.com\/amazon-just-quietly-raised-the-price-of-all-its-fire-sticks\/\" rel=\"nofollow noopener\" target=\"_blank\">Fire TVs<\/a>, and Eeros by up to 60 percent.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The cheapest products in Amazon\u2019s lineup were hit hardest, with the <a href=\"https:\/\/www.amazon.com\/dp\/B09B94RL1R?ref=amzdv_ucc_dp_lod__B09B94RL1R&amp;tag=theverge02-20\" rel=\"sponsored nofollow noopener\" target=\"_blank\">Echo Dot<\/a> smart speaker jumping from $49.99 to $79.99. The <a href=\"https:\/\/www.amazon.com\/all-new-amazon-fire-tv-stick-4k-max\/dp\/B0BP9SNVH9?tag=theverge02-20\" rel=\"sponsored nofollow noopener\" target=\"_blank\">Fire TV Stick 4K Max<\/a> also rose by over 40 percent to $84.99, and the <a href=\"https:\/\/www.amazon.com\/All-new-Amazon-Kindle-Paperwhite-glare-free\/dp\/B0CFPJYX7P\/ref=sr_1_1?crid=13BXZ304A2RFN&amp;dib=eyJ2IjoiMSJ9.19PtVsvYIrlN6GTWsPbozqeX6nw_9RofLZlNTwtyoGb6khtFJvO-U162qS8YqOdWnV5u7pPJJZFaOPbuDJCJgpeXlaU-K-0tTNowqQL7n7areilVXSRtHXXhv-j6OKzSb-SyLmN6rEmYubiB9p61gmzWuK3jPg3VpmxckJBt6remmBSAaHl-fKStI2z5GQTGbAyhqyI72-uCKK3G98LwlorFb3jZcVz4s3x2-Vgm1kM.lE4baJtFuWcoLPbFfsYskogwTsFKZJ1WiUlWeth3JIg&amp;dib_tag=se&amp;keywords=Kindle%2B(16GB)&amp;qid=1787406198&amp;sprefix=kindle%2B16gb%2B%2Caps%2C207&amp;sr=8-1&amp;ufe=app_do%3Aamzn1.fos.ed73e2ba-4d06-4781-aee7-c317fe036206&amp;th=1&amp;tag=theverge02-20\" rel=\"sponsored nofollow noopener\" target=\"_blank\">base level Kindle <\/a>now costs $149.99, a nearly 37 percent increase.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The only Amazon hardware products apparently not affected are its line of Ring cameras and video doorbells, and <a href=\"https:\/\/www.theverge.com\/tech\/808520\/amazon-echo-studio-2025-review\" rel=\"nofollow noopener\" target=\"_blank\">the Echo Studio<\/a>, its higher-end $219.99 smart speaker.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Here\u2019s a full list of the price increases:<\/p>\n<tr>ProductWasNowIncrease<\/tr>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">Echo Dot (5th gen)<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$49.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$79.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">60.00%<\/td>\n<\/tr>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">Fire TV Stick 4K Max<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$59.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$84.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">41.70%<\/td>\n<\/tr>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">Echo Spot<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$79.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$109.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">37.50%<\/td>\n<\/tr>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">Kindle (16GB)<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$109.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$149.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">36.40%<\/td>\n<\/tr>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">Kindle Paperwhite (16GB)<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$159.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$199.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">25.00%<\/td>\n<\/tr>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">Echo Show 21<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$399.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$499.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">25.00%<\/td>\n<\/tr>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">Echo Dot Max<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$99.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$119.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">20.00%<\/td>\n<\/tr>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">Echo Show 15<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$299.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$349.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">16.70%<\/td>\n<\/tr>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">Fire TV Stick HD<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$34.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$39.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">14.30%<\/td>\n<\/tr>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">eero 7 (3-pack)<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$349.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$399.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">14.30%<\/td>\n<\/tr>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">eero Pro 7 (3-pack)<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$699.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$799.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">14.30%<\/td>\n<\/tr>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">Echo Show 11<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$219.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$249.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">13.60%<\/td>\n<\/tr>\n<tr class=\"_1hbnm356\">\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">Echo Show 8<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$179.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">$199.99<\/td>\n<td class=\"duet--article--dangerously-set-cms-markup _1hbnm357\">11.10%<\/td>\n<\/tr>\n<p><strong>Follow topics and authors<\/strong> from this story to see more like this in your personalized homepage feed and to receive email updates.<\/p>\n<ul class=\"tly2fw3\">\n<li id=\"follow-author-article_footer-dmcyOmF1dGhvclByb2ZpbGU6MTQy\">Jennifer Pattison TuohyClose<img alt=\"Jennifer Pattison Tuohy\" data-chromatic=\"ignore\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"_1bw37385 i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' %3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mN8+R8AAtcB6oaHtZcAAAAASUVORK5CYII='\/%3E%3C\/svg%3E&quot;)\"   src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/08\/Jenn_BLURPLE.jpg\"\/>\n<p>Jennifer Pattison Tuohy<\/p>\n<p>Senior Reviewer, Smart Home<\/p>\n<p class=\"fv263x1\">Posts from this author will be added to your daily email digest and your homepage feed.<\/p>\n<p>FollowFollow<\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/authors\/jennifer-tuohy\" rel=\"nofollow noopener\" target=\"_blank\">See All by Jennifer Pattison Tuohy<\/a><\/p>\n<\/li>\n<li>AmazonClose\n<p>Amazon<\/p>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p>FollowFollow<\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/amazon\" rel=\"nofollow noopener\" target=\"_blank\">See All Amazon<\/a><\/p>\n<\/li>\n<li>Amazon AlexaClose\n<p>Amazon Alexa<\/p>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p>FollowFollow<\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/amazon-alexa\" rel=\"nofollow noopener\" target=\"_blank\">See All Amazon Alexa<\/a><\/p>\n<\/li>\n<li>NewsClose\n<p>News<\/p>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p>FollowFollow<\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/news\" rel=\"nofollow noopener\" target=\"_blank\">See All News<\/a><\/p>\n<\/li>\n<li>TechClose\n<p>Tech<\/p>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p>FollowFollow<\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/tech\" rel=\"nofollow noopener\" target=\"_blank\">See All Tech<\/a><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Citing \u201csignificant increases in memory and storage component costs,\u201d in a statement given to Fortune, Amazon has raised&hellip;\n","protected":false},"author":2,"featured_media":1163206,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7],"tags":[324,325,12,326,53,16,15],"class_list":["post-1163205","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-amazon","tag-amazon-alexa","tag-news","tag-tech","tag-technology","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/117139825593788789","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1163205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1163205"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1163205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1163206"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1163205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1163205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1163205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}