![\"Apple](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/08\/1787520201_707_0x0.jpg\")
<\/p>\nAug. 23 update. This post, first published on Aug. 21, was republished with more details of the release schedule and a new report from a respected writer. <\/p>\n
September is almost here and, with it, a series of new iPhones. Apple is expected to release the iPhone 18 Pro, iPhone 18 Pro Max and the company\u2019s first foldable, not to mention a brace of new Apple Watch models. The base iPhone 18, by the way, is not expected to land until spring 2027. Details of what\u2019s happening when are changing all the time \u2014 this is the latest rundown of what to expect.<\/p>\n
<\/p>\n
Apple iPhone 17 Pro<\/p>\n
Getty ImagesiPhone 18 Pro Release: Keynote Announcement On Aug. 25 Or Aug. 26<\/p>\n
The exact date when Apple will announce its special event could arrive as soon as next week.<\/p>\n
ForbesApple iPhone 18 Pro Design Is Identical In Size To iPhone 17 Pro, Case-Maker SaysBy David Phelan<\/a><\/p>\n The keynote, as you\u2019ll see below, will surely take place in the second week of September. In recent years, Apple has announced the event exactly two weeks before. <\/p>\n This year, that means Wednesday, Aug. 26. However, Apple really favors Tuesdays for its special events. The fact that this year\u2019s keynote is on a Wednesday does not prevent the company from making its announcement on its much-loved Tuesday, so it\u2019s possible that Tuesday, Aug. 25 will be the day of the announcement.<\/p>\n \u201cApple has announced its annual iPhone event two weeks in advance for four consecutive years,\u201d Zac Hall at 9to5Mac<\/a> pointed out. <\/p>\n \u201cThat makes Aug. 26 the strongest prediction for Apple\u2019s iPhone 18 event invitation. Tuesday, Aug. 25, remains another possibility, but it would create a 15-day gap rather than continuing Apple\u2019s recent 14-day pattern,\u201d he added.<\/p>\n I think this is spot-on, but I have a feeling Apple may just surprise us and go for Tuesday, Aug. 25 \u2014 if the company is ready, there\u2019s no reason not to.<\/p>\n iPhone 18 Pro Release: Special Event On Wednesday, Sept. 9<\/p>\n This is the key date, and all other events flow from it. Thankfully, it looks like Apple has decided which date this will be. <\/p>\n As mentioned above, Apple usually holds its keynote events for the iPhone on a Tuesday. This year, however, I believe it\u2019s going to be on a Wednesday \u2014 you can read the research I did to back this up here<\/a>.<\/p>\n Essentially, it\u2019s because Apple has never held an iPhone event on the day after Labor Day, which this year falls on Monday, Sept. 7. In years when Labor Day has been on that day before (which it isn\u2019t always as it is specifically the first Monday in September, of course), the keynote has come later, making Wednesday, Sept. 9 the most likely. <\/p>\n \u201cThe last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. The last time Labor Day was on Sept. 7 in a normal year was in 2015, and the iPhone event was held on Wednesday, Sept. 9 that year,\u201d as MacRumors pointed out, adding, \u201cAccordingly, the most likely date for the iPhone 18 Pro and iPhone Ultra event this year is Wednesday, Sept. 9 until proven otherwise.\u201d<\/p>\n I agree with that, and I don\u2019t believe it will be proven otherwise. So, when the site added an extra line, I disagree. <\/p>\n \u201cAnother possibility is that Apple waits until Tuesday, Sept. 15 to hold the event, in which case pre-orders would likely begin on Friday, September 18. Then, the devices would likely be released on Friday, September 25,\u201d it said. I\u2019m sure that won\u2019t be the case. <\/p>\n One other thing: in his latest Power On newsletter<\/a> for Bloomberg, on Sunday, Aug. 23, it looks like Mark Gurman isn\u2019t as sure about the Sept. 9 keynote date as I am even now. <\/p>\n \u201cThe foldable iPhone, set to be introduced at a launch event on or around Sept. 9, is what I consider the company\u2019s most exciting new product in several years,\u201d he said.<\/p>\n