{"id":1170703,"date":"2026-08-26T16:48:24","date_gmt":"2026-08-26T16:48:24","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1170703\/"},"modified":"2026-08-26T16:48:24","modified_gmt":"2026-08-26T16:48:24","slug":"a-uk-exclusive-air-jordan-4-shouts-out-london","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1170703\/","title":{"rendered":"A UK-exclusive Air Jordan 4 Shouts Out London"},"content":{"rendered":"

\n\tThis month, the London Lions announced they\u2019ll be the first British basketball team to have Jordan Brand<\/a> as its uniform sponsor. And in an act of further commitment to the country\u2019s hoop scene, a U.K.-exclusive Air Jordan 4<\/a> is right around the corner.<\/p>\n

\n\tThe Air Jordan 4<\/a> \u201cLondon\u201d sees its upper shift from its usual nubuck to a shaggy gray suede. Monochromatic features carry through with lighter gray eyestay clips and netting, as well as a predominantly black midsole, TPU wings and lining. A rust-like brown is used for the outsole and branding on the tongue and heel, while a sandy hue forms the midsole\u2019s heel region.<\/p>\n

\n\tThe greatest flourish arrives via the Air Jordan 4<\/a>\u2019s mustache, which has raised \u201cAir\u201d text on a transparent layer with \u201cLDN\u201d text visible underneath. A hidden detail can also be found on the inner-tongue tag, which reads, \u201cSay Less.\u201d<\/p>\n

\n\tAir Jordans aren\u2019t nearly as popular in the U.K., or Europe in general, as they are in the U.S., so this London edition could be seen as an effort to change that. Another regional exclusive is slated in September for Japan, where Jordans do historically fare well, with an Air Jordan 12<\/a> calling back to the time Michael Jordan<\/a> referred an exhibition game pitting NBA players against three sumo wrestlers.<\/p>\n

\n\tAnother Air Jordan 4 release in November will bring one of the most anticipated of all Air Jordans of the year, as the original \u201cBred\u201d colorway<\/a> gets its most faithful recreation yet. <\/p>\n

\n\tThe Air Jordan 4 \u201cLondon\u201d will release Sept. 12 exclusively through U.K. channels. Pricing is set at $220.<\/p>\n

\t\t\t\t\t\t\"Air<\/p>\n

\t\t\t\t\tAir Jordan 4 \u201cLondon\u201d [IV6048-001] (pair) <\/p>\n

\t\t\t\t\t\t\"Air<\/p>\n

\t\t\t\t\tAir Jordan 4 \u201cLondon\u201d [IV6048-001] (above) <\/p>\n

\t\t\t\t\t\t\"Air<\/p>\n

\t\t\t\t\tAir Jordan 4 \u201cLondon\u201d [IV6048-001] (heel) <\/p>\n

\t\t\t\t\t\t\"Air<\/p>\n

\t\t\t\t\tAir Jordan 4 \u201cLondon\u201d [IV6048-001] (inner-tongue detail) <\/p>\n","protected":false},"excerpt":{"rendered":"This month, the London Lions announced they\u2019ll be the first British basketball team to have Jordan Brand as…\n","protected":false},"author":2,"featured_media":1170704,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7757],"tags":[317614,748,393,4884,165234,257,18771,16,15],"class_list":["post-1170703","post","type-post","status-publish","format-standard","has-post-thumbnail","category-london","tag-air-jordan-4","tag-britain","tag-england","tag-great-britain","tag-jordan-brand","tag-london","tag-michael-jordan","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/117162838885455707","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1170703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1170703"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1170703\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1170704"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1170703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1170703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1170703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}