{"id":1171924,"date":"2026-08-27T08:12:17","date_gmt":"2026-08-27T08:12:17","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1171924\/"},"modified":"2026-08-27T08:12:17","modified_gmt":"2026-08-27T08:12:17","slug":"singapore-retailers-retrain-workers-as-social-commerce-reshapes-jobs","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1171924\/","title":{"rendered":"Singapore retailers retrain workers as social commerce reshapes jobs"},"content":{"rendered":"<p dir=\"ltr\">One programme helping companies adapt to these changes is the Jobs-Skills Integrator (JSIT) for Retail.<\/p>\n<p dir=\"ltr\">Launched by the Ministry of Manpower alongside the Singapore National Employers Federation and the National Trades Union Congress in 2023, the programme helps retail companies identify jobs affected by changes in the industry and supports job redesign and worker training.<\/p>\n<p dir=\"ltr\">&#8220;Since the launch of JSIT Retail, we have benefited over 1,000 retail companies, and about 4,500 employees have gone through the process of job redesigning,\u00a0upskilling, and\u00a0reskilling, so that they are better prepared for the future retail landscape,&#8221; said JSIT for Retail director Loh Chu May.<\/p>\n<p>AI HOSTS ENTER THE PICTURE<\/p>\n<p dir=\"ltr\">Even as workers learn how to sell through livestreams, AI is starting to change how such broadcasts are produced.<\/p>\n<p dir=\"ltr\">Singapore snack brand Irvins began experimenting with AI livestreaming about nine months ago, after about two years of selling its products through livestreams.<\/p>\n<p dir=\"ltr\">The company now uses AI avatars for livestreams at least once or twice a week.<\/p>\n","protected":false},"excerpt":{"rendered":"One programme helping companies adapt to these changes is the Jobs-Skills Integrator (JSIT) for Retail. Launched by the&hellip;\n","protected":false},"author":2,"featured_media":1171925,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3094],"tags":[51,6314,3134,317890,182,16,15],"class_list":["post-1171924","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurship","tag-business","tag-e-commerce","tag-entrepreneurship","tag-livestream-selling","tag-social-media","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/117166470003135610","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1171924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1171924"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1171924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1171925"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1171924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1171924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1171924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}