{"id":1178832,"date":"2026-08-31T10:46:27","date_gmt":"2026-08-31T10:46:27","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1178832\/"},"modified":"2026-08-31T10:46:27","modified_gmt":"2026-08-31T10:46:27","slug":"huawei-overtakes-apple-as-global-smartwatch-market-shrinks-4","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1178832\/","title":{"rendered":"Huawei overtakes Apple as global smartwatch market shrinks 4%"},"content":{"rendered":"<p>Global smartwatch shipments market share    \t\t<\/p>\n<tr>\n<td width=\"75\"><strong><b>Brands<\/b><\/strong><\/td>\n<td width=\"75\"><strong><b>Q1 2025<\/b><\/strong><\/td>\n<td width=\"75\"><strong><b>Q2 2025<\/b><\/strong><\/td>\n<td width=\"75\"><strong><b>Q3 2025<\/b><\/strong><\/td>\n<td width=\"75\"><strong><b>Q4 2025<\/b><\/strong><\/td>\n<td width=\"75\"><strong><b>Q1 2026<\/b><\/strong><\/td>\n<td width=\"75\"><strong><b>Q2 2026<\/b><\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"75\"><strong><b>Apple<\/b><\/strong><\/td>\n<td width=\"75\">20%<\/td>\n<td width=\"75\">17%<\/td>\n<td width=\"75\">23%<\/td>\n<td width=\"75\">32%<\/td>\n<td width=\"75\">23%<\/td>\n<td width=\"75\">20%<\/td>\n<\/tr>\n<tr>\n<td width=\"75\"><strong><b>Others<\/b><\/strong><\/td>\n<td width=\"75\">80%<\/td>\n<td width=\"75\">83%<\/td>\n<td width=\"75\">77%<\/td>\n<td width=\"75\">68%<\/td>\n<td width=\"75\">77%<\/td>\n<td width=\"75\">80%<\/td>\n<\/tr>\n<p><strong>Market highlights:<\/strong>    \t\t\t&#13;<\/p>\n<ul>\n<li>Global smartwatch shipments declined 4% YoY in Q2 2026. Apple slipped to the second spot, with 20% market share, surpassed by Huawei at 22%.<\/li>\n<li>Among the top 5 brands, Apple recorded the fastest YoY growth at 14%.<\/li>\n<li>Regionally, North America saw the highest shipment growth at 8%, followed by China at 7%, Apple led growth in North America. China shipments were driven by the rise of Chinese leaders including Huawei and Imoo as a result of Chinese government\u2019s electronic subsidy scheme.<\/li>\n<li>In North America, HLOS smartwatch shipments grew 4% YoY in Q2 2026. Market leader Apple grew 13% YoY, while Garmin rose 6% YoY; Samsung\u2019s shipments fell 13% YoY.<\/li>\n<\/ul>\n<p>Counterpoint Research    \t\t\t&#13;<\/p>\n<p>    \t\t\t&#13;<br \/>\n&#13;<br \/>\n &#13;<br \/>\n&#13;\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Global smartwatch shipments market share Brands Q1 2025 Q2 2025 Q3 2025 Q4 2025 Q1 2026 Q2 2026&hellip;\n","protected":false},"author":2,"featured_media":1178833,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3160],"tags":[1685,53,16,15],"class_list":["post-1178832","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-gadgets","tag-technology","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/117189724297231854","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1178832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1178832"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1178832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1178833"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1178832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1178832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1178832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}