{"id":1179673,"date":"2026-08-31T22:28:20","date_gmt":"2026-08-31T22:28:20","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1179673\/"},"modified":"2026-08-31T22:28:20","modified_gmt":"2026-08-31T22:28:20","slug":"snickers-reveals-digital-candy-bar-you-can-feed-to-chatgpt-when-it-gives-bad-answers","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1179673\/","title":{"rendered":"Snickers reveals digital candy bar you can \u2018feed\u2019 to ChatGPT when it gives bad answers"},"content":{"rendered":"<p class=\"text-neutral-grey w-full mb-4 text-body-6 md:text-body-5 font-body dark:text-neutral-white external:text-custom-content-text external:dark:text-custom-content-text\">Snickers is taking its long-running \u201cYou\u2019re Not You When You\u2019re Hungry\u201d slogan into the AI era with a digital candy bar designed specifically for chatbots.<\/p>\n<p class=\"text-neutral-grey w-full mb-4 text-body-6 md:text-body-5 font-body dark:text-neutral-white external:text-custom-content-text external:dark:text-custom-content-text\">Launched on August 31, Snickers Hungr.AI gives users a digital version of the candy bar that can be fed to an AI assistant when it starts producing unsatisfactory answers, acting overly agreeable, or otherwise responding in unexpected ways.<\/p>\n<p class=\"text-neutral-grey w-full mb-4 text-body-6 md:text-body-5 font-body dark:text-neutral-white external:text-custom-content-text external:dark:text-custom-content-text\">The campaign plays on AI hallucinations, a term used to describe instances where generative AI produces false or misleading information, by treating them as the chatbot equivalent of getting hungry.<\/p>\n<p>Article continues after ad<\/p>\n<p>How the Snickers Hungr.AI digital candy bar works<\/p>\n<p class=\"text-neutral-grey w-full mb-4 text-body-6 md:text-body-5 font-body dark:text-neutral-white external:text-custom-content-text external:dark:text-custom-content-text\">Users can visit the <a target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"hover:text-vertical-primary underline decoration-2 underline-offset-4 decoration-vertical-primary\" href=\"https:\/\/www.snickers.com\/hungr-ai\">Snickers Hungr.AI<\/a> website to receive a digital Snickers that can then be given to an AI assistant following a response they aren\u2019t satisfied with.<\/p>\n<p class=\"text-neutral-grey w-full mb-4 text-body-6 md:text-body-5 font-body dark:text-neutral-white external:text-custom-content-text external:dark:text-custom-content-text\">Rather than simply being an image of a candy bar, the Digital Snickers contains a set of instructions for the AI assistant. Once received, those instructions tell the chatbot to reconsider its previous response and answer the user\u2019s question again after taking a metaphorical \u201cbyte\u201d of the Snickers.<\/p>\n<p>Article continues after ad<\/p>\n<p>Article continues after ad<\/p>\n<p class=\"text-neutral-grey w-full mb-4 text-body-6 md:text-body-5 font-body dark:text-neutral-white external:text-custom-content-text external:dark:text-custom-content-text\">The instructions also establish how the AI should respond during the experience, including guidelines surrounding its personality, humor, prohibited topics, and how it should interact with the user.<\/p>\n<p class=\"text-neutral-grey w-full mb-4 text-body-6 md:text-body-5 font-body dark:text-neutral-white external:text-custom-content-text external:dark:text-custom-content-text\">\u201cSnickers has long been the remedy for out-of-character moments,\u201d Mars Snacking Brand &amp; Content Vice President Ashley Gill said.<\/p>\n<p class=\"text-neutral-grey w-full mb-4 text-body-6 md:text-body-5 font-body dark:text-neutral-white external:text-custom-content-text external:dark:text-custom-content-text\">\u201cAs generative AI becomes part of everyday life, we\u2019re playfully reinventing the way Snickers connects with our fans in today\u2019s culture. Whether it\u2019s a person losing their cool or an AI chatbot consistently agreeing with you, the truth hasn\u2019t changed: when you\u2019re not acting like yourself, we believe you maybe just need a Snickers.\u201d<\/p>\n<p>Article continues after ad<\/p>\n<p class=\"text-neutral-grey w-full mb-4 text-body-6 md:text-body-5 font-body dark:text-neutral-white external:text-custom-content-text external:dark:text-custom-content-text\">The campaign also gives some users the chance to turn their digital candy bar into a real one.<\/p>\n<p class=\"text-neutral-grey w-full mb-4 text-body-6 md:text-body-5 font-body dark:text-neutral-white external:text-custom-content-text external:dark:text-custom-content-text\">US residents aged 18 and older who engage with Snickers Hungr.AI through Reddit or Snapchat can receive a free Snickers delivered through DoorDash.<\/p>\n<p class=\"text-neutral-grey w-full mb-4 text-body-6 md:text-body-5 font-body dark:text-neutral-white external:text-custom-content-text external:dark:text-custom-content-text\">Snickers isn\u2019t the only food and beverage brand finding unusual ways to tap into the AI boom. <\/p>\n<p>Article continues after ad<\/p>\n<p class=\"text-neutral-grey w-full mb-4 text-body-6 md:text-body-5 font-body dark:text-neutral-white external:text-custom-content-text external:dark:text-custom-content-text\">Liquid Death recently teamed up with Garage Beer and former NFL star Jason Kelce for a campaign asking people to <a class=\"hover:text-vertical-primary underline decoration-2 underline-offset-4 decoration-vertical-primary\" href=\"https:\/\/www.dexerto.com\/food\/liquid-death-is-asking-people-to-mail-their-pee-to-ai-data-centers-3400020\/?utm_source=chatgpt.com\" rel=\"nofollow noopener\" target=\"_blank\">collect their pee and send it to AI data centers<\/a>, poking fun at the large amounts of water used to keep servers cool.<\/p>\n<p>Article continues after ad<\/p>\n","protected":false},"excerpt":{"rendered":"Snickers is taking its long-running \u201cYou\u2019re Not You When You\u2019re Hungry\u201d slogan into the AI era with a&hellip;\n","protected":false},"author":2,"featured_media":1179674,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3163],"tags":[323,1942,53,16,15],"class_list":["post-1179673","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-technology","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1179673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1179673"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1179673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1179674"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1179673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1179673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1179673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}