{"id":1185569,"date":"2026-09-04T06:51:41","date_gmt":"2026-09-04T06:51:41","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1185569\/"},"modified":"2026-09-04T06:51:41","modified_gmt":"2026-09-04T06:51:41","slug":"french-connection-aw26-campaign-focuses-on-personal-moments","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1185569\/","title":{"rendered":"French Connection AW26 campaign focuses on personal moments"},"content":{"rendered":"

\n Published<\/b>
\n <\/p>\n

September 4, 2026<\/p>\n

\n French Connection<\/a> has launched its AW26 campaign with the Your Call creative \u201ccentred on the everyday decisions made before anyone else gets a say\u201d. It said that \u201cin an era where days feel dictated by plans and expectations, Your Call is a reminder that those choices are still ours to make\u201d.<\/p>\n

\"\" French Connection<\/p>\n

Interestingly, the release linked to the campaign makes no mention of fashion so the brand is clearly trying to connect to consumers on a more-lifestyle-focused level that will resonate with them as they go about their daily lives.<\/p>\n

The campaign launches with This First, the \u201copening chapter built around the split-second decisions where you decide what the day gets from you, before the day gets to decide first. The first ten minutes of the day, your morning coffee, a moment to reset before the inbox rings. It is a ritual of time that belongs entirely to you, and what you choose to do with it is your call\u201d.<\/p>\n

\"\" French Connection<\/p>\n

The overarching theme will continue throughout the season for the label with each chapter capturing a single decision. The company will bring it to life by unveiling a series of in-store and brand activations, \u201ccreating conversations around personal rituals and pushing back against the everyday hustle\u201d.<\/p>\n

Head of design Helen Gallagher said: \u201cThose first ten minutes are the only part of my day that truly belong to me. Before anyone\u2019s asked anything of me, before the meetings, the commute and the noise. It\u2019s those moments that are worth savouring before you\u2019re three decisions deep and the day has its own agenda.\u201d\n <\/p>\n

\n Copyright \u00a9 2026 FashionNetwork.com All rights reserved.\n <\/p>\n","protected":false},"excerpt":{"rendered":"Published September 4, 2026 French Connection has launched its AW26 campaign with the Your Call creative \u201ccentred on…\n","protected":false},"author":2,"featured_media":1185570,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3,4],"tags":[952,748,393,2584,321400,4884,15909,5775,1144,15910,712,16,15,1764],"class_list":["post-1185569","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uk","category-united-kingdom","tag-beauty","tag-britain","tag-england","tag-fashion","tag-french-connection","tag-great-britain","tag-luxury","tag-network","tag-northern-ireland","tag-professionals","tag-scotland","tag-uk","tag-united-kingdom","tag-wales"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/117211450367917849","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1185569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1185569"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1185569\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1185570"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1185569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1185569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1185569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}