It’s exciting news for Scottish shoppers, as the list of locations includes three stores across the country. These are Glasgow, Edinburgh and Braehead.<\/p>\n
It mixes the beauty brand’s K-beauty expertise and curation with Primark’s famed accessibility and playfulness.<\/p>\n
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The exclusive edit boasts ‘sister’ brands curated by some of the biggest names in Korean beauty(Image: Pureseoul)<\/p>\n
The sister-brands have been designed to allow established Korean brands to bring their products to a wider audience, making them “easier than ever to explore”. From everyday essentials to skincare heroes, it offers a wide range of products to choose from.<\/p>\n
Some of the new brands include \u2018The Essential\u2019 by Ariul, the name behind some of Korea\u2019s No.1 best-selling cleansing wipes. There’s also First Edition\u2019 by Sungboon Editor, an ingredient-led skincare brand that has been sold in over 3,000 shops in the US.<\/p>\n
Meanwhile, the by Realbarrier\u2019 by REALBARRIER provides the chance to try products from a brand that one of Korea\u2019s most widely used atopic moisturisers that is used in one out of 10 households. There’s also \u2018Dropbe\u2019 by The Saem to provide targeted serums for specific skincare concerns.<\/p>\n
The K-pop group-loved Milktouch has created the ‘Dear Thing’ line, providing a “playful take on Korean makeup”. Lastly, ‘Dermablock\u2019 has been curated y Cell Fusion C, a clinic-first brand that is behind one of the number one bestselling sunscreens in South Korea.<\/p>\n
The launch marks an exciting partnership between one of the most recognisable names on the high street and the UK’s largest Korean beauty brand. Featuring no ‘dupes’, it marks a chance to bag “exclusive accessible collections from some of Korea’s favourite brands.”<\/p>\n
As a Primark exclusive, beauty buffs won’t find the K-beauty mini mart brands in any Pureseoul store, of which there are now a total of 18. This includes its most recent opening in Edinburgh’s St. James Quarter – marking its only store in Scotland.<\/p>\n
Leslie Tang, CEO of Pureseoul said: “We are so excited to partner with Primark for the launch of our K-Beauty Mini Mart. In Korea, many of our brand partners are creating \u2018mini\u2019 or \u2018sister\u2019 brands to meet the growing demand for more accessible K-Beauty, and we saw an opportunity to curate this for the UK.<\/p>\n
“There is no better partner than Primark for this concept. It allows us to combine Pureseoul’s deep K-Beauty expertise with a retailer that champions value, accessibility and an ever-growing beauty offering.<\/p>\n
“The range is completely exclusive to Primark, giving customers something genuinely unique while allowing us to build on the work we\u2019ve been doing to introduce, educate and grow K-Beauty in the UK since 2019. We can\u2019t wait to see customers discover these brands and products for the first time.”<\/p>\n
What Primark stores are stocking the K-Beauty Mini Mart?<\/p>\n
Scotland<\/strong><\/p>\n Edinburgh<\/p>\n Glasgow<\/p>\n Braehead<\/p>\n Rest of the UK<\/strong><\/p>\n Belfast \u2013 Castle Street<\/p>\n Derry<\/p>\n Leicester \u2013 Fosse Park<\/p>\n York \u2013 Monks Cross<\/p>\n Coventry<\/p>\n Southampton<\/p>\n Norwich<\/p>\n Lakeside<\/p>\n Meadowhall<\/p>\n Cardiff<\/p>\n London \u2013 Oxford East<\/p>\n Manchester \u2013 Trafford Centre<\/p>\n Rotherham<\/p>\n Manchester \u2013 Market Street<\/p>\n London \u2013 Oxford Street West<\/p>\n Liverpool<\/p>\n London \u2013 Stratford<\/p>\n Leeds \u2013 Trinity<\/p>\n Birmingham \u2013 High Street<\/p>\n","protected":false},"excerpt":{"rendered":"K-beauty has officially come to Primark stores. The high street retailer has teamed with Pureseoul on an exciting…\n","protected":false},"author":2,"featured_media":1187228,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7826],"tags":[748,227025,918,4884,712,246,16,15],"class_list":["post-1187227","post","type-post","status-publish","format-standard","has-post-thumbnail","category-glasgow","tag-britain","tag-edinburgh-st-james","tag-glasgow","tag-great-britain","tag-scotland","tag-shopping","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1187227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1187227"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1187227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1187228"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1187227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1187227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1187227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}