{"id":1190557,"date":"2026-09-07T01:06:22","date_gmt":"2026-09-07T01:06:22","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/1190557\/"},"modified":"2026-09-07T01:06:22","modified_gmt":"2026-09-07T01:06:22","slug":"exclusive-european-chamber-chief-in-hong-kong-heads-to-brussels-to-reset-citys-image","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/1190557\/","title":{"rendered":"Exclusive | European chamber chief in Hong Kong heads to Brussels to \u2018reset city\u2019s image\u2019"},"content":{"rendered":"<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The head of the European Chamber of Commerce in Hong Kong (EuroCham) aims to \u201creset\u201d perceptions about the financial hub during the organisation\u2019s first-ever \u201cdoor-knock\u201d mission to Brussels, emphasising that the city remains \u201csignificantly, fundamentally\u201d distinct from its mainland Chinese counterparts.<\/p>\n<p>With Hong Kong set to unveil its first five-year plan on September 16 \u2013 the same day the mission begins \u2013 chairman Johannes Hack told the South China Morning Post that the city lacked a clear narrative to sell opportunities in the <a target=\"_self\" class=\"e1yy41x40 ef9u0v01 css-1ankfgb ecgc78b0\" href=\"https:\/\/www.scmp.com\/topics\/northern-metropolis?module=inline&amp;pgtype=article\" title=\"\" data-qa=\"BaseLink-renderAnchor-StyledAnchor\" rel=\"nofollow noopener\">Northern Metropolis<\/a> and the <a target=\"_self\" class=\"e1yy41x40 ef9u0v01 css-1ankfgb ecgc78b0\" href=\"https:\/\/www.scmp.com\/topics\/greater-bay-area?module=inline&amp;pgtype=article\" title=\"\" data-qa=\"BaseLink-renderAnchor-StyledAnchor\" rel=\"nofollow noopener\">Greater Bay Area<\/a> to European firms.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Hack also highlighted data security concerns as one of the biggest challenges for foreign firms looking to do business in Hong Kong, leading to \u201cmissed opportunities\u201d for collaboration.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">While planned months in advance, the door-knock comes during a particularly fraught period, as tensions between Brussels and Beijing ratchet up ahead of an October deadline to prevent a trade war over China\u2019s record trade surplus with the bloc.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The perception of Hong Kong also remains bruised since the enactment of the national security law in 2020, with the European Union continuing to speak out on the alleged erosion of political freedoms in the city \u2013 assertions local officials routinely reject as unfounded.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">\u201cI think for a very long time the tagline for Hong Kong was that it was really this completely unique place that existed essentially on its own, and it was vibrant and exciting \u2026 and then clearly there was this somewhat abrupt shift,\u201d Hack said.<\/p>\n","protected":false},"excerpt":{"rendered":"The head of the European Chamber of Commerce in Hong Kong (EuroCham) aims to \u201creset\u201d perceptions about the&hellip;\n","protected":false},"author":2,"featured_media":1190558,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5174],"tags":[3801,11330,1395,2000,299,5187,322648,2557,1699,20730,34916,3749,322649,105491,98134,12,75066,20791,21058,47141,37033,20792],"class_list":["post-1190557","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eu","tag-beijing","tag-brussels","tag-china","tag-eu","tag-europe","tag-european","tag-european-chamber-of-commerce","tag-european-commission","tag-european-union","tag-european-parliament","tag-greater-bay-area","tag-hong-kong","tag-johannes-hack","tag-john-lee-ka-chiu","tag-macau","tag-news","tag-northern-metropolis","tag-one-country","tag-scmp","tag-south-china-morning-post","tag-strasbourg","tag-two-systems"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/117227080046059099","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1190557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=1190557"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/1190557\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/1190558"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=1190557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=1190557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=1190557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}