Bernard Arnault, Chairman and CEO of LVMH Moet Hennessy Louis Vuitton, speaks during the annual shareholders meeting of LVMH Moet Hennessy Louis Vuitton in Paris, France, April 17, 2025. <\/p>\n
Gonzalo Fuentes | Reuters<\/p>\n
The European Union must soften its stance toward U.S. President\u00a0Donald Trump’s<\/a>\u00a0trade demands and negotiate a deal to avoid\u00a0tariffs<\/a>\u00a0and protect European jobs,\u00a0LVMH\u00a0CEO and Chairman Bernard Arnault said on Wednesday.<\/p>\n Talks between Brussels and Washington should be handled “with the aim to succeed and therefore with reciprocal concessions,” Arnault said. “For now, I am under the impression it’s not going well.”<\/p>\n Speaking to French senators during a parliamentary hearing, Arnault said he was actively lobbying to avoid tariffs, citing his group’s\u00a0cognac and wine business\u00a0<\/a>as particularly impacted by the trade tensions.<\/p>\n “You see what the British have done, they have negotiated very well. Using my modest means and contacts, I hope I will manage to convince Europe to adopt a similarly constructive attitude”, Arnault said.<\/p>\n Britain<\/a>\u00a0earlier this month struck a deal that would improve\u00a0access for the worst-hit sectors<\/a>, rather than pursuing a wider agreement.<\/p>\n Arnault did not comment further when asked by lawmakers about his direct talks with Trump and a recent visit to the White House.<\/p>\n The United States is\u00a0LVMH’s most important market, accounting for 25% of annual sales.<\/p>\n","protected":false},"excerpt":{"rendered":"Bernard Arnault, Chairman and CEO of LVMH Moet Hennessy Louis Vuitton, speaks during the annual shareholders meeting of…\n","protected":false},"author":2,"featured_media":120780,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5174],"tags":[16650,51,3085,2000,299,5187,33700],"class_list":{"0":"post-120779","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eu","8":"tag-breaking-news-business","9":"tag-business","10":"tag-business-news","11":"tag-eu","12":"tag-europe","13":"tag-european","14":"tag-retail-industry"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114547871274758181","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/120779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=120779"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/120779\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/120780"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=120779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=120779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=120779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}