{"id":125026,"date":"2025-05-23T10:40:13","date_gmt":"2025-05-23T10:40:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/125026\/"},"modified":"2025-05-23T10:40:13","modified_gmt":"2025-05-23T10:40:13","slug":"iceland-makes-controversial-north-south-decision-on-birmingham-and-west-midlands","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/125026\/","title":{"rendered":"Iceland makes controversial North\/South decision on Birmingham and West Midlands"},"content":{"rendered":"<p>The supermarket chain has cut the country in two with a map involving chips<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/05\/1_JS244288319.jpg\" alt=\"Iceland sign\" loading=\"eager\"  \/>Iceland has announced it will be shutting two stores across the UK over June and July(Image: Rui Vieira\/PA Wire<br \/>\n)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">Iceland has made a controversial decision over the North\/South divide, and for many Brummies, it won&#8217;t be a popular one.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">The supermarket chain asked customers what their favourite sauce on chips were and the results divided the nation.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">Across the North, curry sauce was a clear favourite, but across the South, a mixture of condiments made the plate, including ketchup and tartare sauce.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \"><strong class=\"Strong_strong__e2x35\">READ MORE:<\/strong> <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.birminghammail.co.uk\/whats-on\/food-drink-news\/birmingham-restaurant-fires-back-customer-31689697\" target=\"_self\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\"><strong class=\"Strong_strong__e2x35\">Birmingham restaurant fires back at customer who &#8216;got 10 chips for \u00a36&#8217; after checking CCTV<\/strong><\/a><\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">A typical Northern chippy order was deemed to be fish chips, salt and vinegar, scraps, mushy peas and curry sauce.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">Whereas Southerners said their typical order involved fish, chips, salt and vinegar, battered sausage, mushy peas and ketchup.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/05\/0_Iceland-reveals-the-real-north-south-divide.jpg\" alt=\"The new 'North\/South' divide according to Iceland\" loading=\"lazy\"  \/>The new &#8216;North\/South&#8217; divide according to Iceland(Image: Iceland\/The Food Warehouse)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">Analysing results, Iceland and The Food Warehouse drew a North South map which controversially cuts the country in two.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \"><a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.birminghammail.co.uk\/\" target=\"\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">Birmingham<\/a> and the West Midlands were placed in the &#8216;South&#8217; while the East Midlands was deemed to be in the &#8216;North&#8217;.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">Iceland Foods chief commercial officer Paul Dhaliwal said: \u201cWe set out with the objective of seeing the difference between regional chip shop orders, seeing who has mushy peas and who prefers battered sausage and scraps as extras.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">\u201cWhat we found was even more interesting.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">&#8220;We noticed a clear divide between the sauce on Northern and Southern orders and we have now officially identified the dividing line between the two regions and its curry sauce that\u2019s the outlier.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">\u201cThe debate between where the North starts can now be settled.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">&#8220;If you live in Wales and Nottingham, you\u2019re Northern, but if you live in Birmingham, Coventry or anywhere below Northampton, consider yourself Southern.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The supermarket chain has cut the country in two with a map involving chipsIceland has announced it will&hellip;\n","protected":false},"author":2,"featured_media":125027,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7820],"tags":[855,748,9160,393,4884,2070,16,15],"class_list":{"0":"post-125026","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-birmingham","8":"tag-birmingham","9":"tag-britain","10":"tag-cheap-as-chips","11":"tag-england","12":"tag-great-britain","13":"tag-supermarkets","14":"tag-uk","15":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114556726557943429","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/125026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=125026"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/125026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/125027"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=125026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=125026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=125026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}